Ad channels that most influence parents' in-store CPG decisions in the U.S. 2014

Published by Statista Research Department, Sep 29, 2014
This statistic presents information on the ad channels that most influence parents' in store consumer packaged goods decisions in the United States as of July 2014. During the survey, 32 percent of responding mothers and 24 percent of responding fathers stated that digital circular ads influenced them the most.

What type of advertising has the highest influence/power over your decision to buy a food/beverage product in-store?

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Sources

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Release date

September 2014

Region

United States

Survey time period

July 2 to 9, 2014

Number of respondents

1,000 respondents

Age group

30-50 years

Special properties

among parents in the U.S. who are interested in grocery shopping, have at least one child, and own at least one desktop/laptop computer and a smartphone or tablet

Supplementary notes

The source does not provide information regarding percentage points exceeding 100 percent.

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