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Ad channels that most influence parents' in-store CPG decisions in the U.S. 2014

What type of advertising has the highest influence/power over your decision to buy a food/beverage product in-store?

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Sources

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Release date

September 2014

Region

United States

Survey time period

July 2 to 9, 2014

Number of respondents

1,000 respondents

Age group

30-50 years

Special properties

among parents in the U.S. who are interested in grocery shopping, have at least one child, and own at least one desktop/laptop computer and a smartphone or tablet

Supplementary notes

The source does not provide information regarding percentage points exceeding 100 percent.

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Statistics on "Mothers in the U.S."

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