Brazil: traditional vs digital ad spend 2016-2025

Published by
J. G. Navarro,
Jan 5, 2023
In 2025, digital media advertising spending in Brazil is expected to amount to 4.32 billion U.S. dollars, up from 1.45 billion in 2016. In the same period, traditional media ad spend is projected to decrease from 5.38 to 4.96 billion U.S. dollars.

Traditional vs. digital advertising spending in Brazil from 2016 to 2025 (in billion U.S. dollars)

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Release date

September 2021

Region

Brazil

Survey time period

2016 to 2020

Supplementary notes

* An exponential development of the values was assumed to estimate the annual values between 2015 and 2020, which were provided by the source.
** Forecast. An exponential development of the values was assumed to estimate the annual values between 2020 and 2025, which were provided by the source.

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Overview

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Ad market in Brazil

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Traditional advertising

6

Digital advertising

7

Agencies

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Consumer insights

8

Further related statistics

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