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Brazil: traditional vs digital ad spend 2014-2023

Published by A. Guttmann, Jan 14, 2021
In 2023, digital media advertising spending in Brazil is expected to amount to 5.1 billion U.S. dollars, up from 1.5 billion in 2014. In the same period, traditional media ad spend is projected to increase from 6.8 to 7.9 billion U.S. dollars.

Traditional vs. digital advertising spending in Brazil from 2014 to 2023 (in billion U.S. dollars)

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Sources

Release date

November 2019

Region

Brazil

Survey time period

2014 to 2018

Supplementary notes

* An exponential development of the values was assumed to estimate the annual values between 2014 and 2018, which were provided by the source.
** Forecast. An exponential development of the values was assumed to estimate the annual values between 2018 and 2023, which were provided by the source.
Figures for traditional media spending were taken from here.

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