In 2025, digital media advertising spending in Brazil is expected to amount to 4.32 billion U.S. dollars, up from 1.45 billion in 2016. In the same period, traditional media ad spend is projected to decrease from 5.38 to 4.96 billion U.S. dollars.
Traditional vs. digital advertising spending in Brazil from 2016 to 2025
(in billion U.S. dollars)
* An exponential development of the values was assumed to estimate the annual values between 2015 and 2020, which were provided by the source. ** Forecast. An exponential development of the values was assumed to estimate the annual values between 2020 and 2025, which were provided by the source.
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Statista. (September 1, 2021). Traditional vs. digital advertising spending in Brazil from 2016 to 2025 (in billion U.S. dollars) [Graph]. In Statista. Retrieved June 25, 2022, from https://www.statista.com/statistics/830021/advertising-spending-brazil-medium-half-year/
Statista. "Traditional vs. digital advertising spending in Brazil from 2016 to 2025 (in billion U.S. dollars)." Chart. September 1, 2021. Statista. Accessed June 25, 2022. https://www.statista.com/statistics/830021/advertising-spending-brazil-medium-half-year/
Statista. (2021). Traditional vs. digital advertising spending in Brazil from 2016 to 2025 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: June 25, 2022. https://www.statista.com/statistics/830021/advertising-spending-brazil-medium-half-year/
Statista. "Traditional Vs. Digital Advertising Spending in Brazil from 2016 to 2025 (in Billion U.S. Dollars)." Statista, Statista Inc., 1 Sep 2021, https://www.statista.com/statistics/830021/advertising-spending-brazil-medium-half-year/
Statista, Traditional vs. digital advertising spending in Brazil from 2016 to 2025 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/830021/advertising-spending-brazil-medium-half-year/ (last visited June 25, 2022)
