Brand emotional connection: Purchase influence according to retailers in the UK 2013

This statistic shows the results of a survey asking retailers in the United Kingdom, whether they believe an emotional connection to a retailer or brand makes consumers more likely to purchase. Of responding retailers, 74 percent agree that it makes consumers a bit more likely to purchase. Only 7 percent believed it made no difference.

Does an emotional connection to a retailer or brand make consumers more likely to purchase?

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Sources

Release date

August 2013

Region

United Kingdom

Survey time period

June 2013

Number of respondents

100 respondents

Special properties

UK retailers

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