Brand emotional connection: Purchase influence according to retailers in the UK 2013

Does an emotional connection to a retailer or brand make consumers more likely to purchase?

by Statista Research Department, last edited Aug 1, 2013
Brand emotional connection: Purchase influence according to retailers in the UK 2013 This statistic shows the results of a survey asking retailers in the United Kingdom, whether they believe an emotional connection to a retailer or brand makes consumers more likely to purchase. Of responding retailers, 74 percent agree that it makes consumers a bit more likely to purchase. Only 7 percent believed it made no difference.
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Does an emotional connection to a retailer or brand make consumers more likely to purchase?

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