Brand emotional connection: Influence on retail purchases in the UK 2013

This statistic shows the results of a survey asking consumers in the United Kingdom "does an emotional connection to a retailer or brand make you more likely to purchase?". Of respondents, 27 percent would be a lot more likely and 54 percent a bit more likely to purchase from a retailer which they have an emotional connection to.

Does an emotional connection to a retailer or brand make you more likely to purchase?

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Sources

Release date

August 2013

Region

United Kingdom

Survey time period

June 2013

Number of respondents

2,109 respondents

Special properties

UK consumers

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Statistics on "Marks & Spencer"

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