Mobile ad conversion rate in the UK 2014, by secondary action taking

This statistic displays the share of mobile users who made a purchase after seeing an advertisement on their device in the United Kingdom (UK) in 2014, by secondary action taking. Two thirds of respondents who took secondary actions, such as visiting a website or store location, completed a purchase after seeing a mobile ad, at 66 percent.

After seeing an ad on your mobile device, did you complete a purchase either in store, by phone, or online?*

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Release date

July 2014


United Kingdom

Survey time period


Number of respondents


Special properties

smartphone and tablet users; mobile shoppers

Method of interview

Online survey

Supplementary notes

* The question was phrased by the source as follows: "And did you ultimately complete a transaction/purchase related to this research either in store, by phone, or online?"
** Took secondary action: n = 807, no secondary action: n = 496
The source does not provide any information regarding missing percentage points to 100 percent.
All respondents had used their device to make a purchase decision in at least one of the three key industries (retail, insurance and telecom) in the past 30 days.

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Statistics on "Digital advertising in the United Kingdom (UK)"

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