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Leading native ad performance metrics in the U.S. 2014

Published by Statista Research Department, Nov 24, 2014
The graph shows leading metrics for native advertising performance measurement according to high level advertising decision makers in the United States in 2014. According to 52 percent of survey respondents, the most valued metric for evaluating their campaign performance, was engagement measurement.

Leading metrics for native advertising campaigns performance measurement according to U.S. advertisers in 2014

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Sources

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Release date

November 2014

Region

United States

Survey time period

June 2014

Number of respondents

133 respondents

Special properties

among advertisers involved in native/sponsored content advertising

Supplementary notes

The source does not provide information on the type of the study.

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Statistics on " Digital advertising formats in the United States "

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Statistics on Digital advertising formats in the United States

Overview

8

Display advertising

8

Search advertising

7

Audio advertising

5

Social media advertising

5

In-game advertising

5

Consumer attitudes

6

Further related statistics

11

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Topics

Digital advertising formats in the U.S.GoogleFacebookDigital advertising in the U.S.Digital advertising in North America
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