Nonprofit content marketing challenges in North America 2015

This graph presents the largest nonprofit content marketing challenges in North America as of August 2015. During the survey, 53 percent of all surveyed not-for-profit marketers stated that producing engaging content was the biggest challenge in content marketing.

Leading nonprofit content marketing challenges in North America as of August 2015

Share of respondents
Measuring content effectiveness54%
Producing engaging content53%
Lack of budget45%
Producing content consistently42%
Measuring the ROI of Content Marketing Program41%
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Sources

Release date

November 2015

Region

North America

Survey time period

July and August 2015

Number of respondents

404 nonprofit marketers of of which 307 using content marketing

Special properties

among nonprofit marketers

Method of interview

Email survey

Supplementary notes

Percentages shown represent marketers who rated each challenge a 4 or 5 on a 5-point scale where 5 = “Very Challenged” and 1 = “Not at all Challenged.”

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Statistics on "Content marketing"

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