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Social media metrics used by marketers in the U.S. as of August 2014

Leading social media metrics measured by marketers in the United States as of August 2014

by Statista Research Department, last edited Dec 11, 2014
Social media metrics used by marketers in the U.S. as of August 2014 The graph shows leading social media metrics used by marketers in the United States as of August 2014. According to nearly 61 percent of respondents, their main measurement of social media marketing performance was the number of page visits or views, while profits per customer was the least used metric for social media marketing evaluation.
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Leading social media metrics measured by marketers in the United States as of August 2014

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