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Content marketing initiatives in the United Kingdom (UK) 2014-2015
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Content marketing initiatives in the United Kingdom (UK) 2014-2015
What are the top five priorities that your organization's internal content creators will focus on this year?
This statistic displays the content marketing initiatives marketers are presently working on in the United Kingdom (UK) from July to August in 2014 and 2015. Of marketers, 70 percent reported presently working on creating visual content in 2014.
What are the top five priorities that your organization's internal content creators will focus on this year?
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| 2014 | 2015 | |
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Description
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More information
This statistic displays the content marketing initiatives marketers are presently working on in the United Kingdom (UK) from July to August in 2014 and 2015. Of marketers, 70 percent reported presently working on creating visual content in 2014.
Show more- Show sources information
- Show publisher information
- Release date
- December 2015
- Region
- United Kingdom
- Survey time period
- 2014 to 2015
- Number of respondents
- 133*
- Special properties
- for-profit marketers (B2B and B2C)**
- Method of interview
- Email survey
- Supplementary notes
-
* n (July to August 2014) = 134; n (July to August 2015) = 133.
** In 2014, marketers were contacted using lists from Content Marketing Institute, MarketingProfs, Brightcove, Blackbaud, the Direct Marketing Association UK (DMA), the Business Marketing Association (BMA), EnVeritas Group (EVG), The Association for Data-driven Marketing & Advertising (ADMA), Industry Week, New Equipment Digest, WTWH Media, and Corporate Financial Group.
Data for 2014 was published in an earlier viersion of the report.
Source
- Show sources information
- Show publisher information
- Release date
- December 2015
More information
- Region
- United Kingdom
- Survey time period
- 2014 to 2015
- Number of respondents
- 133*
- Special properties
- for-profit marketers (B2B and B2C)**
- Method of interview
- Email survey
- Supplementary notes
-
* n (July to August 2014) = 134; n (July to August 2015) = 133.
** In 2014, marketers were contacted using lists from Content Marketing Institute, MarketingProfs, Brightcove, Blackbaud, the Direct Marketing Association UK (DMA), the Business Marketing Association (BMA), EnVeritas Group (EVG), The Association for Data-driven Marketing & Advertising (ADMA), Industry Week, New Equipment Digest, WTWH Media, and Corporate Financial Group.
Data for 2014 was published in an earlier viersion of the report.
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Statistics on "Digital marketing in the United Kingdom (UK)"
- Overview
The most important statistics
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- How do you allocate budget across the customer life cycle?Measures for matching budget to customer life in digital marketing in the UK 2017
- Which measurements do you use to determine a digital campaign's success?Measures for success of digital marketing campaigns in the United Kingdom (UK) 2016
- Digital marketing methods ranked by share of companies reporting planned increase or decrease of marketing budget in the United Kingdom (UK) in 2017Digital marketing methods ranked by planned spending increase in the UK 2017
- What are your key performance indicators (KPIs) for mobile marketing?Key performance indicators for mobile marketing in the UK 2017
- Which objectives does retargeting fulfil?Reasons for using retargeting in digital marketing in the United Kingdom (UK) 2017
- Social Media Marketing
The most important statistics
- Share of businesses using social media in the United Kingdom (UK) from 2012 to 2016, by type of social mediaSocial media use by businesses in the United Kingdom (UK) 2012-2016, by media type
- Share of businesses using social media in the United Kingdom (UK) in 2013 and 2016, by industry sectorSocial media use by businesses in the United Kingdom (UK) 2013-16, by industry sector
- Share of businesses using social media in the United Kingdom (UK) from 2012 to 2016, by business sizeSocial media use by businesses in the United Kingdom (UK) 2012-2016, by size
- Social media platforms ranked by share of marketers who used them to distribute content in the United Kingdom (UK) from 2016 to 2017Social networks used for content marketing in the UK 2016-2017
- Social media platforms ranked by effectiveness for content marketing in the United Kingdom (UK) from 2016 to 2017Most effective social networks for content marketing in the UK 2016-2017
- E-mail Marketing
The most important statistics
- E-mail marketing spending at UK companies from 2007 to 2018E-mail marketing budget in the UK from 2007 to 2018
- Approximately what proportion of your total sales can you attribute to the e-mail marketing channel?Share of sales attributable to e-mail marketing in the UK 2016-2018
- How much is the approximate return you get back for every pound spent on e-mail marketing?E-mail marketing's return on investment (ROI) in the United Kingdom (UK) 2015-2017
- What are your primary objectives for email campaigns?Reasons for using email campaigns in digital marketing in the UK 2017
- What is the maximum number of times you contact an address on your e-mail marketing list in one month?E-mail marketing: maximum contact volume monthly in the United Kingdom (UK) 2012-2016
- Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) from 2015 to 2017Reasons for subscribing to e-mails from brands/companies in the UK 2015-2017
- Content Marketing
The most important statistics
- Share of marketers using content marketing in the United Kingdom (UK) from 2012 to 2017Content marketing usage penetration in the United Kingdom (UK) 2012-2017
- Perceived effectiveness of content marketing in the United Kingdom (UK) from 2012 to 2016Content marketing: perceived effectiveness in the UK 2012-2016
- Content marketing tactics ranked by effectiveness in the United Kingdom (UK) from 2016 to 2017Most effective content marketing tactics in the United Kingdom (UK) 2016-2017
- Content marketing tactics and channels ranked by usage among for-profit marketers in the United Kingdom (UK) from 2016 to 2017Leading content marketing tactics used in the United Kingdom (UK) 2016-2017
- Content marketing share of marketing budgets in the United Kingdom (UK) from 2013 to 2017Content marketing share of marketing budgets in the UK 2013-2017
- Organizational goals for content marketing in the United Kingdom (UK) in 2016Organizational goals for content marketing in the United Kingdom (UK) 2016
- Change in content marketing spending planned "over the next twelve months" in the United Kingdom (UK) from 2012 to 2017Content marketing spending change planned in the United Kingdom (UK) 2012-2017
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Statistics
- Content marketing: number of audiences targeted in the United Kingdom (UK) 2014
- Paid digital advertising usage by content marketers in the UK 2016
- Content marketing: frequency of publishing content the United Kingdom (UK) 2014
- Most important content marketing metrics Spain 2015
- Percentage of companies that worked with content marketing Spain 2015
- Following content marketing strategy in the United Kingdom (UK) 2014
- Content marketing strategy usage in the UK 2017
- Survey on obtaining knowledge about target groups in Denmark 2017
- Effective content types for social media marketing in the United Kingdom (UK) 2012
- Survey on factors for the decreased success of content marketing in Denmark 2017
- Content marketing use in the United Kingdom (UK) 2012
- Content marketing functions outsourced by marketers in the UK 2013
- Planned usage of marketing content formats in the United Kingdom (UK) 2016
- Share of marketeers telling the same brand story everywhere in the Netherlands 2016
- Share marketeers adjusting message to the customer context in the Netherlands 2016
- Share of individuals using contextual marketing in the Netherlands 2016
- Most used marketing and advertising channels in the UK 2016, by business type
Studies
- Content marketing
- B2B Content Marketing 2019
- B2C Content Marketing 2019
- B2B Content Marketing 2018
- B2C Content Marketing 2018
- Content Marketing in the UK 2018
- Manufacturing Content Marketing 2018
- Digital marketing in the United Kingdom (UK)
- B2B Content Marketing 2016
- B2C Content Marketing 2016
- Nonprofit Content Marketing 2016
- B2C Content Marketing 2017
- B2B Content Marketing 2017
- The Personalization Imperative For Content Marketing
- B2B Content Marketing 2014
Statistics on "Digital marketing in the United Kingdom (UK)"
- Channel distribution of digital marketing budgets in the United Kingdom (UK) in 2016
- How do you allocate budget across the customer life cycle?
- Which measurements do you use to determine a digital campaign's success?
- Digital marketing methods ranked by share of companies reporting planned increase or decrease of marketing budget in the United Kingdom (UK) in 2017
- What are your key performance indicators (KPIs) for mobile marketing?
- Which objectives does retargeting fulfil?
- Share of businesses using social media in the United Kingdom (UK) from 2012 to 2016, by type of social media
- Share of businesses using social media in the United Kingdom (UK) in 2013 and 2016, by industry sector
- Share of businesses using social media in the United Kingdom (UK) from 2012 to 2016, by business size
- Social media platforms ranked by share of marketers who used them to distribute content in the United Kingdom (UK) from 2016 to 2017
- Social media platforms ranked by effectiveness for content marketing in the United Kingdom (UK) from 2016 to 2017
- E-mail marketing spending at UK companies from 2007 to 2018
- Approximately what proportion of your total sales can you attribute to the e-mail marketing channel?
- How much is the approximate return you get back for every pound spent on e-mail marketing?
- What are your primary objectives for email campaigns?
- What is the maximum number of times you contact an address on your e-mail marketing list in one month?
- Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) from 2015 to 2017
- Share of marketers using content marketing in the United Kingdom (UK) from 2012 to 2017
- Perceived effectiveness of content marketing in the United Kingdom (UK) from 2012 to 2016
- Content marketing tactics ranked by effectiveness in the United Kingdom (UK) from 2016 to 2017
- Content marketing tactics and channels ranked by usage among for-profit marketers in the United Kingdom (UK) from 2016 to 2017
- Content marketing share of marketing budgets in the United Kingdom (UK) from 2013 to 2017
- Organizational goals for content marketing in the United Kingdom (UK) in 2016
- Change in content marketing spending planned "over the next twelve months" in the United Kingdom (UK) from 2012 to 2017
- Number of audiences targeted by content marketers in the United Kingdom (UK) in 2014
- Types of paid digital advertising used by content marketers in the United Kingdom (UK) in 2016
- Frequency of publishing new content among content marketers in the United Kingdom (UK) in 2014
- Percentage distribution of content marketing metrics with greater importance in Spanish companies according to a survey of 2015
- Percentage distribution of companies that did content marketing in Spain according to a 2015 survey
- Share of marketers who say strategy guides efforts in the United Kingdom (UK) in 2014
- Share of marketers using a content marketing strategy in the United Kingdom (UK) in 2017
- Which techniques does your organization use in order to obtain knowledge about your primary target groups?
- What content is best for social sharing?
- Which factors contributed to your company's decreased success of content marketing?
- Do you invest in content marketing?
- Content marketing functions outsourced by marketers in the United Kingdom (UK) in 2013
- Which content formats do you plan on using in 2016?
- Do you tell the same brand story everywhere?
- Do you adjust the message to the context of the customer?
- Do you apply contextual marketing?
- Which of the following marketing and advertising channels do you use?*
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