Reasons for purchasing products online instead of in-store worldwide 2014

This statistic gives information on the reasons for purchasing products online instead of in-store worldwide in 2014. The survey revealed that 47 percent of respondents prefer to purchase products online as opposed to in-store because they are able shop 24/7.

Why do you buy products online instead of in-store?

Share of respondents
Lower prices/better deals than in-store52%
I can shop 24/7 online47%
No need to travel to a physical store40%
Wider of variety of products than in-store33%
Easier to compare and research products/offers than in-store30%
I can only get some products online25%
Customer reviews of products available online20%
Looking for a particular brand/product18%
Receiving a promotion via email or text/SMS message (e.g. coupons/vouchers)11%
Better product information than in-store10%
I have a wider variety of return options4%
Social media interactions via Facebook, Twitter, etc.4%
Other3%
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Sources

Release date

March 2015

Region

Worldwide

Survey time period

2014

Number of respondents

1,011 respondents

Method of interview

Online survey

Supplementary notes

Respondents had to rank their three most important factors.

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