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Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) in 2015 and 2016

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Reasons for subscribing to e-mails from brands/companies in the UK 2015-2016 This statistic displays the reasons for subscribing to e-mails from brands and companies among the internet users in the United Kingdom in 2015 and 2016. As of 2016, 35 percent of internet users asked subscribed to brand or company emails in order to receive free samples or gifts.
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Description Source More information
This statistic displays the reasons for subscribing to e-mails from brands and companies among the internet users in the United Kingdom in 2015 and 2016. As of 2016, 35 percent of internet users asked subscribed to brand or company emails in order to receive free samples or gifts.
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Release date
November 2016
Region
United Kingdom
Survey time period
2015 to 2016
Number of respondents
1,239*
Method of interview
Online survey
Supplementary notes
* n (2016) = 1,239; n (2015) = 1,118.
Survey dates: August 23-31, 2016 and October 10-23, 2015.
Some answering options were rephrased slightly in 2016.

More information

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