This statistic displays the reasons for subscribing to e-mails from brands and companies among the internet users in the United Kingdom between 2015 and 2017. As of 2017, 40 percent of internet users asked subscribed to brand or company emails in order to receive free samples or gifts.
Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) from 2015 to 2017
* n (2016) = 1,239; n (2015) = 1,118.
Survey dates: September 7-13, 2017; August 23-31, 2016; October 10-23, 2015.
Some answering options were rephrased slightly in 2016.
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Statistics on "E-mail marketing in the United Kingdom (UK)"
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DMA. (November 23, 2017). Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) from 2015 to 2017 [Graph]. In Statista. Retrieved April 03, 2020, from https://www.statista.com/statistics/429625/reasons-for-subscribing-to-e-mails-from-brands-companies-in-the-united-kingdom/
DMA. "Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) from 2015 to 2017." Chart. November 23, 2017. Statista. Accessed April 03, 2020. https://www.statista.com/statistics/429625/reasons-for-subscribing-to-e-mails-from-brands-companies-in-the-united-kingdom/
DMA. (2017). Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) from 2015 to 2017. Statista. Statista Inc.. Accessed: April 03, 2020. https://www.statista.com/statistics/429625/reasons-for-subscribing-to-e-mails-from-brands-companies-in-the-united-kingdom/
DMA. "Reasons for Subscribing to E-mails from Brands and Companies among Internet Users in The United Kingdom (Uk) from 2015 to 2017." Statista, Statista Inc., 23 Nov 2017, https://www.statista.com/statistics/429625/reasons-for-subscribing-to-e-mails-from-brands-companies-in-the-united-kingdom/
DMA, Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) from 2015 to 2017 Statista, https://www.statista.com/statistics/429625/reasons-for-subscribing-to-e-mails-from-brands-companies-in-the-united-kingdom/ (last visited April 03, 2020)
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