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Reasons for subscribing to e-mails from brands/companies in the UK 2015-2017
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Reasons for subscribing to e-mails from brands/companies in the UK 2015-2017
Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) from 2015 to 2017
This statistic displays the reasons for subscribing to e-mails from brands and companies among the internet users in the United Kingdom between 2015 and 2017. As of 2017, 40 percent of internet users asked subscribed to brand or company emails in order to receive free samples or gifts.
Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) from 2015 to 2017
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| 2015 | 2016 | 2017 | |
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Description
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This statistic displays the reasons for subscribing to e-mails from brands and companies among the internet users in the United Kingdom between 2015 and 2017. As of 2017, 40 percent of internet users asked subscribed to brand or company emails in order to receive free samples or gifts.
Show more- Show sources information
- Show publisher information
- Release date
- November 2017
- Region
- United Kingdom
- Survey time period
- 2015 to 2017
- Number of respondents
- 1,063 respondents
- Method of interview
- Online survey
- Supplementary notes
-
* n (2016) = 1,239; n (2015) = 1,118.
Survey dates: September 7-13, 2017; August 23-31, 2016; October 10-23, 2015.
Some answering options were rephrased slightly in 2016.
Source
- Show sources information
- Show publisher information
- Release date
- November 2017
More information
- Region
- United Kingdom
- Survey time period
- 2015 to 2017
- Number of respondents
- 1,063 respondents
- Method of interview
- Online survey
- Supplementary notes
-
* n (2016) = 1,239; n (2015) = 1,118.
Survey dates: September 7-13, 2017; August 23-31, 2016; October 10-23, 2015.
Some answering options were rephrased slightly in 2016.
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E-mail marketing in the United Kingdom (UK)
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Statistics on "E-mail marketing in the United Kingdom (UK)"
- Overview
The most important statistics
- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2017, by format (in million GBP)Digital advertising spending in the UK 2008-2017, by format
- E-mail marketing spending at UK companies from 2007 to 2018E-mail marketing budget in the UK from 2007 to 2018
- E-mail marketing key performance indicators (KPIs) in the United Kingdom (UK) in 2017E-mail marketing KPIs in the United Kingdom (UK) 2017
- How much is the approximate return you get back for every pound spent on e-mail marketing?E-mail marketing's return on investment (ROI) in the United Kingdom (UK) 2015-2017
- Approximately what proportion of your total sales can you attribute to the e-mail marketing channel?Share of sales attributable to e-mail marketing in the UK 2016-2018
- What percentage of your marketing budget is spent on e-mail?Share of marketing budget spent on e-mail marketing in the United Kingdom 2012-2017
- Looking forward, how would you expect your company’s expenditure on e-mail to change?Expected change in e-mail marketing expenditure in the United Kingdom (UK) 2011-2017
- Open, click and unsubscribe rates
The most important statistics
- E-mail marketing open rate historical trend in the United Kingdom (UK) from 2009 to 2017E-mail marketing open rate trend in the United Kingdom (UK) 2009-2017
- E-mail marketing open rates in the United Kingdom (UK) in 2017, by sectorE-mail marketing open rates in the United Kingdom (UK) 2017, by sector
- E-mail marketing click-to-open rates in the United Kingdom (UK) from 2009 to 2017E-mail marketing click-to-open rates in the United Kingdom (UK) 2009-2017
- E-mail marketing click-to-open rates in the United Kingdom (UK) in 2017, by sectorE-mail click-to-open rate in the United Kingdom (UK) 2017, by sector
- E-mail marketing click-through rate in the United Kingdom (UK) in 2017, by sectorE-mail marketing click-through rate in the United Kingdom (UK) 2017, by sector
- E-mail marketing unsubscribe rates in the United Kingdom (UK) from 2010 to 2017E-mail marketing unsubscribe rates in the United Kingdom (UK) 2010-2017
- Unsubscribe rates in the United Kingdom (UK) in 2017, by industry sectorUnsubscribe rates in the United Kingdom (UK) 2017, by industry
- E-mail opens on mobile devices in the United Kingdom (UK) from 2010 to 2017E-mail opens on mobile devices in the United Kingdom (UK) 2010-2017
- Attitudes of UK marketers
The most important statistics
- How do you manage your e-mail marketing program?E-mail marketing outsourcing and management in the United Kingdom (UK) 2017
- How do you measure the success of email campaigns?Measure of success for email campaigns in digital marketing in the UK 2017
- Which of the following stop you from achieving your e-mail marketing goals?Factors preventing e-mail marketing success in the United Kingdom (UK) 2013-2017
- Share of respondents who rated the following marketing channels as ‘excellent’ or ‘good’ for ROI in the United Kingdom (UK) in 2016 and 2017Most effective marketing channels for ROI in the UK 2016-2017
- Share of respondents who said that they used the following email marketing practices in the United Kingdom (UK) in 2016 to 2018Email marketing practices used in companies in the UK 2016-2018
- What type of e-mail message helps you to achieve your email campaign goals?E-mail message types used for B2B and B2C marketing in the United Kingdom (UK) 2017
- What type of email message helps you to achieve your email campaign goals?E-mail message types used to achieve email campaign goals in the UK 2017
- How would you rate your company’s overall level of competence in e-mail marketing?E-mail marketing competence of businesses in the United Kingdom (UK) 2011-2017
- Consumer behavior
The most important statistics
- Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) from 2015 to 2017Reasons for subscribing to e-mails from brands/companies in the UK 2015-2017
- Actions taken by the consumers upon receiving an interesing promotional email in the United Kingdom (UK) from 2011 to 2017Actions taken by UK consumers when receiving an interesting marketing email 2011-2017
- Share of interesting or relevant marketing emails according to consumers in the United Kingdom (UK) between 2011 and 2017Share of interesting marketing emails according to consumers in the UK 2011-2017
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Statistics
- Company interest in using email marketing in Belgium 2016-2017, by market
- Companies using email marketing in Belgium 2017, by market
- Companies' achievement expectations when using email marketing in Belgium 2015
- Email campaigns sent out by companies in Belgium 2016
- Number of brands signed up to receive email from in the UK 2012-2014
- Requirements to share personal information with brands in the UK 2014
- Promotional e-mail subscription reasons according in the UK 2014-2017
- Companies willing to buy email address lists in Belgium 2015, by market
- Consumers actions to promotional e-mail received on smartphones in the UK 2013-2015
- Time of the day for sending out email campaigns in Belgium 2016
- Share of companies optimizing email messages for mobile readers in Belgium 2015
- Influence of optimizing messages on email campaigns for mobile readers Belgium 2015
- Share of promo e-mail subscribers engaging with online retailer messages 2016
- Online retailer methods of customer motivation to e-mail subscription 2016
- Optimized and responsive e-mails by companies in the Netherlands 2016
- E-mail usage in Italy 2014, by gender and age
- Level of expertise in email marketing Spain 2015
- Global e-mail encryption market revenue 2015-2020
- E-mail portal sites: usage penetration worldwide 2013, by country
- Usage of audiovisual content in newsletters in the Netherlands 2016
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Statistics on "E-mail marketing in the United Kingdom (UK)"
- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2017, by format (in million GBP)
- E-mail marketing spending at UK companies from 2007 to 2018
- E-mail marketing key performance indicators (KPIs) in the United Kingdom (UK) in 2017
- How much is the approximate return you get back for every pound spent on e-mail marketing?
- Approximately what proportion of your total sales can you attribute to the e-mail marketing channel?
- What percentage of your marketing budget is spent on e-mail?
- Looking forward, how would you expect your company’s expenditure on e-mail to change?
- E-mail marketing open rate historical trend in the United Kingdom (UK) from 2009 to 2017
- E-mail marketing open rates in the United Kingdom (UK) in 2017, by sector
- E-mail marketing click-to-open rates in the United Kingdom (UK) from 2009 to 2017
- E-mail marketing click-to-open rates in the United Kingdom (UK) in 2017, by sector
- E-mail marketing click-through rate in the United Kingdom (UK) in 2017, by sector
- E-mail marketing unsubscribe rates in the United Kingdom (UK) from 2010 to 2017
- Unsubscribe rates in the United Kingdom (UK) in 2017, by industry sector
- E-mail opens on mobile devices in the United Kingdom (UK) from 2010 to 2017
- E-mail marketing unsubscribe-to-open rates in the United Kingdom (UK) from 2009 to 2017
- How do you manage your e-mail marketing program?
- How do you measure the success of email campaigns?
- Which of the following stop you from achieving your e-mail marketing goals?
- Share of respondents who rated the following marketing channels as ‘excellent’ or ‘good’ for ROI in the United Kingdom (UK) in 2016 and 2017
- Share of respondents who said that they used the following email marketing practices in the United Kingdom (UK) in 2016 to 2018
- What type of e-mail message helps you to achieve your email campaign goals?
- What type of email message helps you to achieve your email campaign goals?
- How would you rate your company’s overall level of competence in e-mail marketing?
- Which three areas of email marketing do you really need to focus on in the next year?
- In what ways do you think that artificial intelligence could improve email marketing performance?
- Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) from 2015 to 2017
- Actions taken by the consumers upon receiving an interesing promotional email in the United Kingdom (UK) from 2011 to 2017
- Share of interesting or relevant marketing emails according to consumers in the United Kingdom (UK) between 2011 and 2017
- Are you planning on using email marketing for your company in the future?
- Share of companies using email marketing within their company in Belgium in 2016 and 2017, by market*
- What do you wish to achieve with email marketing in your company?*
- How many email campaigns did you send out in the previous year?
- Average number of brands subscribed to receive email from in the United Kingdom (UK) from 2012 to 2014
- Leading requirements to share private information with brands in the United Kingdom (UK) in 2014
- Reasons for signing up to receive promotional e-mails according to the consumer in the United Kingdom (UK) from 2014 to 2017
- Share of companies willing to buy a list of email addresses in 2015, by market*
- Frequency distribution of actions taken by the consumers to received promotional e-mails on their smartphones in the United Kingdom (UK) from 2013 to 2015
- At what time of day does your company send out its main newsletter?
- Did you optimize your company messages for mobile readers?*
- Did mobile optimization of your company messages influence the results of your email marketing campaigns?*
- Share of promotional e-mail subscribers engaging with online retailer messages as of June 2016
- Leading methods of motivating customers to subscribe to e-mail messages according to online retailers worldwide as of June 2016
- Share of companies which have mobile optimized and responsive e-mails in the Netherlands in 2016, by type
- Which of the following methods of communication, if any, have you personally used to keep in touch with your family and friends?
- Level of specialization in email marketing in Spain in 2015
- Revenue from e-mail encryption market worldwide in 2015 and 2020 (in million U.S. dollars)
- Share of internet users visiting e-mail portal websites regularly worldwide as of August 2013, by country
- Share of companies using images and videos in their company newsletters in the Netherlands in 2016, by type
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