Share of marketers indicating their brand's presence on selected social media in Canada in 2015

Brands' social media presence according to marketers in Canada 2015 The graph presents information on the share of marketers indicating their brands presence on selected social media in Canada in 2015. When asked on which social media their brands were present that year, 93 percent of responding marketers indicated having a Facebook account and 78 percent said their brand was present on Twitter.
Social media marketing in Canada - additional information

It is expected that, by the end of 2017, social media ad spend will reach nearly 835 million Canadian dollars. According to recent calculations, this figure will account for 15.2 percent of the country’s total digital advertising expenditures forecasted for that year. In terms of audience reach, social network penetration is predicted to grow from 69 percent in 2015 to 72 percent by the end of 2018. Sources expect a steady growth in user numbers as well, estimating that there will be more than 20 million social media users in Canada by 2018 – up from 18.9 million in 2015.

Among North American B2C marketers, Facebook, Twitter and YouTube were the three social media platforms with the highest usage rates in 2015. In line with these results, 93 percent of Canadian brands indicated having a Facebook profile, followed by 78 percent with Twitter account, and 68 percent with a YouTube channel. A 2014 study pinpointed reasons why Canadian companies chose social media over traditional media marketing. The executives surveyed primarily cited better targeting, wider market reach, and real time updates as the key benefits to social network marketing.

From the customer point of view, brand social media pages were mostly visited to access attractive deal and sales, research products before purchasing, and explore new product offers. The opportunity to participate in competitions was also one of the reasons why shoppers visited brands’ social accounts in 2014. All in all, it was found that the younger generations in Canada were more prone to making purchases via sponsored links on social networks. More than a fourth of 18 to 24 year old digital buyers in the country admitted that following a sponsored link on social media led them to buy products or services online. The same was true for 21 percent of 18-34 year old digital shoppers.

Show more
Loading statistic...
Share of respondents
Facebook93%
Twitter78%
YouTube68%
Instagram60%
LinkedIn35%
Pinterest26%
Google Plus15%
Tumblr8%
Vine6%
Other2%
Not on social media2%
Share of respondents
Facebook93%
Twitter78%
YouTube68%
Instagram60%
LinkedIn35%
Pinterest26%
Google Plus15%
Tumblr8%
Vine6%
Other2%
Not on social media2%
Download Settings Share
Chart type
Datalabels
Share on Social Media
HTML code to embed chart as PNG (FAQ)
Download started
Please be patient - this may take a moment
Description Source More information
The graph presents information on the share of marketers indicating their brands presence on selected social media in Canada in 2015. When asked on which social media their brands were present that year, 93 percent of responding marketers indicated having a Facebook account and 78 percent said their brand was present on Twitter.
Social media marketing in Canada - additional information

It is expected that, by the end of 2017, social media ad spend will reach nearly 835 million Canadian dollars. According to recent calculations, this figure will account for 15.2 percent of the country’s total digital advertising expenditures forecasted for that year. In terms of audience reach, social network penetration is predicted to grow from 69 percent in 2015 to 72 percent by the end of 2018. Sources expect a steady growth in user numbers as well, estimating that there will be more than 20 million social media users in Canada by 2018 – up from 18.9 million in 2015.

Among North American B2C marketers, Facebook, Twitter and YouTube were the three social media platforms with the highest usage rates in 2015. In line with these results, 93 percent of Canadian brands indicated having a Facebook profile, followed by 78 percent with Twitter account, and 68 percent with a YouTube channel. A 2014 study pinpointed reasons why Canadian companies chose social media over traditional media marketing. The executives surveyed primarily cited better targeting, wider market reach, and real time updates as the key benefits to social network marketing.

From the customer point of view, brand social media pages were mostly visited to access attractive deal and sales, research products before purchasing, and explore new product offers. The opportunity to participate in competitions was also one of the reasons why shoppers visited brands’ social accounts in 2014. All in all, it was found that the younger generations in Canada were more prone to making purchases via sponsored links on social networks. More than a fourth of 18 to 24 year old digital buyers in the country admitted that following a sponsored link on social media led them to buy products or services online. The same was true for 21 percent of 18-34 year old digital shoppers.

Show more
Release date
December 2015
Region
Canada
Survey time period
October 19 to November 6, 2015
Number of respondents
300 respondents
Special properties
among marketing professionals

More information

Statista Accounts: Access All Statistics. Starting from $588 / Year

Basic Account

Get to know the platform

You only have access to basic statistics.

Register for free

Premium Account

Your perfect start with Statista

  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account

Full access

Corporate solution including all features.

Send request

* All products require an annual contract.
   Prices do not include sales tax
   (New York residents only).
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on "Facebook marketing "

  • Adoption
The most important statistics
  • Budgets and investments
  • Usage
  • Cost & effectiveness
  • Facebook ad revenue
  • Audience & customer engagament
  • Leader rankings
Need help with using Statista for your research? Tutorials and first steps

Further Content: Statistics, Studies, and Topic Pages

Statistics on the topic

Topics

About Statista

Learn more about how Statista can support your business.

Request webinar
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.

News
News