The graph shows information on brand advertising recall among internet users in the United States as of July 2015, broken down by ad format and device. According to the research, full-screen interactive formats, such as PageGrabber X or ScreenShift had a higher recall on tablets, with 45 percent of respondents remembering brands advertised with these formats.
Brand ad recall by U.S. internet users 2015, by format and device
Brand advertising recall among internet users in the United States as of July 2015, by ad format and device
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Further related statistics
eMarketer, & Undertone. (August 4, 2015). Brand advertising recall among internet users in the United States as of July 2015, by ad format and device [Graph]. In Statista. Retrieved December 11, 2019, from https://www.statista.com/statistics/451566/brand-ad-recall-usa-format-and-device/
eMarketer, und Undertone. "Brand advertising recall among internet users in the United States as of July 2015, by ad format and device." Chart. August 4, 2015. Statista. Accessed December 11, 2019. https://www.statista.com/statistics/451566/brand-ad-recall-usa-format-and-device/
eMarketer, Undertone. (2015). Brand advertising recall among internet users in the United States as of July 2015, by ad format and device. Statista. Statista Inc.. Accessed: December 11, 2019. https://www.statista.com/statistics/451566/brand-ad-recall-usa-format-and-device/
eMarketer, and Undertone. "Brand Advertising Recall among Internet Users in The United States as of July 2015, by Ad Format and Device." Statista, Statista Inc., 4 Aug 2015, https://www.statista.com/statistics/451566/brand-ad-recall-usa-format-and-device/
eMarketer & Undertone, Brand advertising recall among internet users in the United States as of July 2015, by ad format and device Statista, https://www.statista.com/statistics/451566/brand-ad-recall-usa-format-and-device/ (last visited December 11, 2019)