The graph illustrates the level of concern about as blocking usage impact according to ad agency professionals in the United States as of May 2015. It was found that 44.8 percent of responding advertisers did not believe ad blocking to be a concern.
Level of concern about ad blocking impact according to advertising agency professionals in the United States as of May 2015
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Statistics on Ad blocking in the United States
Global overview
6
- Premium Statistic Digital advertising spending worldwide 2021-2026
- Premium Statistic Largest digital ad markets worldwide 2020
- Premium Statistic Invalid digital ad traffic share worldwide 2019, by region
- Premium Statistic Adblocking: number of users 2013-2019
- Premium Statistic Number of desktop adblock users worldwide 2013-2021
- Premium Statistic Number of mobile adblocking browser users worldwide 2013-2021
Demographics
5
- Premium Statistic Awareness of ad blocking in the U.S. Q2 2020
- Premium Statistic Ad blocking penetration in the U.S. 2014-2021
- Premium Statistic Adblocking penetration rate in the U.S. Q2 2020, by age group
- Premium Statistic Adblocking penetration rate in the U.S. Q2 2020, by gender
- Premium Statistic Demand for ad blocking software in North America 2021, by country
Desktop vs. mobile
6
- Premium Statistic Desktop ad block usage in the U.S. 2017-2021
- Premium Statistic Desktop ad blocker usage in the U.S. 2021, by age
- Premium Statistic Detected ad blocking sessions on computers in the U.S. 2020
- Premium Statistic Mobile ad block usage in the U.S. 2017-2021
- Premium Statistic Mobile ad blocker usage in the U.S. 2021, by age
- Premium Statistic Detected ad blocking session on mobile devices in the U.S. 2020
Consumer attitudes
4
- Premium Statistic Internet user attitudes towards online ads in the U.S. Q2 2020
- Premium Statistic Attitudes towards online advertising in the U.S. 2022
- Premium Statistic Reasons for adblocking use in the U.S. Q2 2020
- Premium Statistic Whitelisting websites from ad blocking in the United States 2018-2020
Monetization
6
- Premium Statistic Adblock monetization strategies used by publishers in the U.S. 2022
- Premium Statistic Share of publishers using ad block recovery tech worldwide 2019
- Premium Statistic Willingness to support Better Ads-certified websites in the U.S. 2020
- Basic Statistic Acceptable Ads - key figures 2020
- Premium Statistic eyeo GmbH revenue 2015-2020
- Premium Statistic eyeo GmbH net income 2015-2020
Further related statistics
10
- Marketers concerned about rising ad blocking usage worldwide 2016-2017
- Leading adblockers used in the U.S. 2017
- Ad block usage in the U.S. 2017-2021, by device
- Share of paying adblock users in the U.S. 2017
- Ad blocking cost worldwide 2013-2016
- Types of ads blocked by smartphone adblockers in the U.S. 2017
- Ad blocking cost in the U.S. 2016-2020
- Types of ads blocked by PC adblockers in the U.S. 2017
- Share of consumers willing to pay for adblocker to hide all undesired ads U.S. 2017
- Main sources of new brand discovery in Romania Q3 2022
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Statistics
- Marketers concerned about rising ad blocking usage worldwide 2016-2017
- Leading adblockers used in the U.S. 2017
- Ad block usage in the U.S. 2017-2021, by device
- Share of paying adblock users in the U.S. 2017
- Ad blocking cost worldwide 2013-2016
- Types of ads blocked by smartphone adblockers in the U.S. 2017
- Ad blocking cost in the U.S. 2016-2020
- Types of ads blocked by PC adblockers in the U.S. 2017
- Share of consumers willing to pay for adblocker to hide all undesired ads U.S. 2017
- Main sources of new brand discovery in Romania Q3 2022
eMarketer, & Various sources (Strata). (August 14, 2015). Level of concern about ad blocking impact according to advertising agency professionals in the United States as of May 2015 [Graph]. In Statista. Retrieved May 29, 2023, from https://www.statista.com/statistics/454518/ad-blocking-perception-advertisers-usa/
eMarketer, und Various sources (Strata). "Level of concern about ad blocking impact according to advertising agency professionals in the United States as of May 2015." Chart. August 14, 2015. Statista. Accessed May 29, 2023. https://www.statista.com/statistics/454518/ad-blocking-perception-advertisers-usa/
eMarketer, Various sources (Strata). (2015). Level of concern about ad blocking impact according to advertising agency professionals in the United States as of May 2015. Statista. Statista Inc.. Accessed: May 29, 2023. https://www.statista.com/statistics/454518/ad-blocking-perception-advertisers-usa/
eMarketer, and Various sources (Strata). "Level of Concern about Ad Blocking Impact According to Advertising Agency Professionals in The United States as of May 2015." Statista, Statista Inc., 14 Aug 2015, https://www.statista.com/statistics/454518/ad-blocking-perception-advertisers-usa/
eMarketer & Various sources (Strata), Level of concern about ad blocking impact according to advertising agency professionals in the United States as of May 2015 Statista, https://www.statista.com/statistics/454518/ad-blocking-perception-advertisers-usa/ (last visited May 29, 2023)
Level of concern about ad blocking impact according to advertising agency professionals in the United States as of May 2015 [Graph], eMarketer, & Various sources (Strata), August 14, 2015. [Online]. Available: https://www.statista.com/statistics/454518/ad-blocking-perception-advertisers-usa/