Most advertised apps and software brands in Guatemala 2023

Published by
Julia Faria,
Jul 16, 2024

In 2023, Adobe was Guatemala's largest digital advertiser in the software and apps industry, accounting for approximately 20.9 percent of the industry's digital advertising spending. Pedidos Ya ranked second with roughly 17.1 percent of the digital ad expenditure.

Largest advertisers in the software and apps sector in Guatemala in April 2023, by digital ad spend share

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Release date

July 2024

Region

Guatemala

Survey time period

2023

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estimates; including display, video, and text formats on open web, social (Facebook, YouTube), and retail media, both on mobile and desktop devices; excluding search

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The release date is the date of access.

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