In 2023, Adobe was Guatemala's largest digital advertiser in the software and apps industry, accounting for approximately 20.9 percent of the industry's digital advertising spending. Pedidos Ya ranked second with roughly 17.1 percent of the digital ad expenditure.
Largest advertisers in the software and apps sector in Guatemala in April 2023, by digital ad spend share
estimates; including display, video, and text formats on open web, social (Facebook, YouTube), and retail media, both on mobile and desktop devices; excluding search
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Admetricks. (July 16, 2024). Largest advertisers in the software and apps sector in Guatemala in April 2023, by digital ad spend share [Graph]. In Statista. Retrieved November 11, 2024, from https://www.statista.com/statistics/1049444/guatemala-software-apps-digital-advertising/
Admetricks. "Largest advertisers in the software and apps sector in Guatemala in April 2023, by digital ad spend share." Chart. July 16, 2024. Statista. Accessed November 11, 2024. https://www.statista.com/statistics/1049444/guatemala-software-apps-digital-advertising/
Admetricks. (2024). Largest advertisers in the software and apps sector in Guatemala in April 2023, by digital ad spend share. Statista. Statista Inc.. Accessed: November 11, 2024. https://www.statista.com/statistics/1049444/guatemala-software-apps-digital-advertising/
Admetricks. "Largest Advertisers in The Software and Apps Sector in Guatemala in April 2023, by Digital Ad Spend Share." Statista, Statista Inc., 16 Jul 2024, https://www.statista.com/statistics/1049444/guatemala-software-apps-digital-advertising/
Admetricks, Largest advertisers in the software and apps sector in Guatemala in April 2023, by digital ad spend share Statista, https://www.statista.com/statistics/1049444/guatemala-software-apps-digital-advertising/ (last visited November 11, 2024)
Largest advertisers in the software and apps sector in Guatemala in April 2023, by digital ad spend share [Graph], Admetricks, July 16, 2024. [Online]. Available: https://www.statista.com/statistics/1049444/guatemala-software-apps-digital-advertising/