Short-form DRTV ad spend the U.S. Q4 2017, by category
The statistic shows short-form direct response TV (DRTV) advertising spending in the United States in the fourth quarter of 2017, by category. Drugs and toiletries ranked first with an ad spend of 286.03 million U.S. dollars. The same category ranked first in radio DR advertising. In long-form DRTV advertising, cosmetics, hair and personal care was the leading category with 48.93 million U.S. dollars in spending.
