The statistic shows short-form direct response TV (DRTV) advertising spending in the United States in the fourth quarter of 2017, by category. Drugs and toiletries ranked first with an ad spend of 286.03 million U.S. dollars. The same category ranked first in radio DR advertising. In long-form DRTV advertising, cosmetics, hair and personal care was the leading category with 48.93 million U.S. dollars in spending.
Short-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by category
(in million U.S. dollars)
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Response Magazine. (May 1, 2018). Short-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by category (in million U.S. dollars) [Graph]. In Statista. Retrieved November 09, 2024, from https://www.statista.com/statistics/492931/short-form-drtv-ad-spend-category-usa/
Response Magazine. "Short-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by category (in million U.S. dollars)." Chart. May 1, 2018. Statista. Accessed November 09, 2024. https://www.statista.com/statistics/492931/short-form-drtv-ad-spend-category-usa/
Response Magazine. (2018). Short-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by category (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 09, 2024. https://www.statista.com/statistics/492931/short-form-drtv-ad-spend-category-usa/
Response Magazine. "Short-form Direct Response Tv (Drtv) Advertising Spending in The United States in 4th Quarter 2017, by Category (in Million U.S. Dollars)." Statista, Statista Inc., 1 May 2018, https://www.statista.com/statistics/492931/short-form-drtv-ad-spend-category-usa/
Response Magazine, Short-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by category (in million U.S. dollars) Statista, https://www.statista.com/statistics/492931/short-form-drtv-ad-spend-category-usa/ (last visited November 09, 2024)
Short-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by category (in million U.S. dollars) [Graph], Response Magazine, May 1, 2018. [Online]. Available: https://www.statista.com/statistics/492931/short-form-drtv-ad-spend-category-usa/
