In 2021, desktop was expected to account for 10.3 percent of programmatic video advertising spending in the United States. In the following year, the share was forecast to decrease to nine percent. The remaining 90 percent are split between mobile and connected TV.
Share of desktop in programmatic digital video advertising spending in the United States from 2019 to 2022
(in billion U.S. dollars)
Characteristic
Share
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PubMatic. (August 15, 2020). Share of desktop in programmatic digital video advertising spending in the United States from 2019 to 2022 (in billion U.S. dollars) [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/501285/desktop-video-ad-spend-usa/
PubMatic. "Share of desktop in programmatic digital video advertising spending in the United States from 2019 to 2022 (in billion U.S. dollars)." Chart. August 15, 2020. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/501285/desktop-video-ad-spend-usa/
PubMatic. (2020). Share of desktop in programmatic digital video advertising spending in the United States from 2019 to 2022 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/501285/desktop-video-ad-spend-usa/
PubMatic. "Share of Desktop in Programmatic Digital Video Advertising Spending in The United States from 2019 to 2022 (in Billion U.S. Dollars)." Statista, Statista Inc., 15 Aug 2020, https://www.statista.com/statistics/501285/desktop-video-ad-spend-usa/
PubMatic, Share of desktop in programmatic digital video advertising spending in the United States from 2019 to 2022 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/501285/desktop-video-ad-spend-usa/ (last visited July 27, 2024)
Share of desktop in programmatic digital video advertising spending in the United States from 2019 to 2022 (in billion U.S. dollars) [Graph], PubMatic, August 15, 2020. [Online]. Available: https://www.statista.com/statistics/501285/desktop-video-ad-spend-usa/