This statistic illustrates the knowledge UK marketers and advertisers have of digital marketing attribution and analytics in 2016. Of respondents, 41 percent reported they were able to track attribution on most campaigns and analyse the results accordingly.
How knowledgeable do you feel about marketing attribution and analytics?
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Statistics on Digital marketing in the United Kingdom (UK)
Marketing industry overview
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Digital marketing overview
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- Premium Statistic Budget distribution preference between online vs. offline marketing in the UK 2020
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Digital marketing channels
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- Premium Statistic Leading marketing channels in the UK 2020
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- Premium Statistic Contribution of mobile marketing to companies' performance in the UK 2021
Digital marketing agencies
8
- Premium Statistic Leading digital ad agencies in the UK 2019, by income
- Premium Statistic Most effective digital & specialist ad agencies in the UK 2019
- Premium Statistic Leading digital B2B marcomms agencies in the UK in 2020, by gross income
- Premium Statistic Main sectors served by digital ad agencies in the UK in 2019
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- Premium Statistic Total income of the top 100 digital agencies in the UK 2017-2019
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- Premium Statistic Digital agency income growth projection in the UK 2020, by agency type
Further related statistics
14
- Improvement of attribution as viewed by digital marketers in the UK 2016
- Measures for success of digital marketing campaigns in the United Kingdom (UK) 2016
- Measures for matching budget to customer life in digital marketing in the UK 2017
- Importance attributed to VTCs by digital marketers in the United Kingdom (UK) 2017
- Most important marketing activities according to Canadian marketers 2016
- Digital marketing activities contributing to success in Canada 2014-2016
- Canada digital marketing activity usage by businesses 2014-2016
- Reasons for using retargeting in digital marketing in the United Kingdom (UK) 2017
- Key performance indicators for mobile marketing in the UK 2017
- Reasons for not using mobile retargeting in digital marketing in the UK 2017
- Reasons for using email campaigns in digital marketing in the UK 2017
- Measure of success for email campaigns in digital marketing in the UK 2017
- SMBs: barriers to digital marketing success 2016
- Digital Holdings' number of employees FY 2016-2021
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Statistics
- Improvement of attribution as viewed by digital marketers in the UK 2016
- Measures for success of digital marketing campaigns in the United Kingdom (UK) 2016
- Measures for matching budget to customer life in digital marketing in the UK 2017
- Importance attributed to VTCs by digital marketers in the United Kingdom (UK) 2017
- Most important marketing activities according to Canadian marketers 2016
- Digital marketing activities contributing to success in Canada 2014-2016
- Canada digital marketing activity usage by businesses 2014-2016
- Reasons for using retargeting in digital marketing in the United Kingdom (UK) 2017
- Key performance indicators for mobile marketing in the UK 2017
- Reasons for not using mobile retargeting in digital marketing in the UK 2017
- Reasons for using email campaigns in digital marketing in the UK 2017
- Measure of success for email campaigns in digital marketing in the UK 2017
- SMBs: barriers to digital marketing success 2016
- Digital Holdings' number of employees FY 2016-2021
AdRoll. (February 1, 2016). How knowledgeable do you feel about marketing attribution and analytics? [Graph]. In Statista. Retrieved January 29, 2023, from https://www.statista.com/statistics/521080/digital-marketing-attribution-and-analytics-knowledge-uk/
AdRoll. "How knowledgeable do you feel about marketing attribution and analytics?." Chart. February 1, 2016. Statista. Accessed January 29, 2023. https://www.statista.com/statistics/521080/digital-marketing-attribution-and-analytics-knowledge-uk/
AdRoll. (2016). How knowledgeable do you feel about marketing attribution and analytics?. Statista. Statista Inc.. Accessed: January 29, 2023. https://www.statista.com/statistics/521080/digital-marketing-attribution-and-analytics-knowledge-uk/
AdRoll. "How Knowledgeable Do You Feel about Marketing Attribution and Analytics?." Statista, Statista Inc., 1 Feb 2016, https://www.statista.com/statistics/521080/digital-marketing-attribution-and-analytics-knowledge-uk/
AdRoll, How knowledgeable do you feel about marketing attribution and analytics? Statista, https://www.statista.com/statistics/521080/digital-marketing-attribution-and-analytics-knowledge-uk/ (last visited January 29, 2023)
How knowledgeable do you feel about marketing attribution and analytics? [Graph], AdRoll, February 1, 2016. [Online]. Available: https://www.statista.com/statistics/521080/digital-marketing-attribution-and-analytics-knowledge-uk/