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Knowledge of attribution and analytics by digital marketers in the UK 2016

How knowledgeable do you feel about marketing attribution and analytics?

by Statista Research Department, last edited Feb 1, 2016
Knowledge of attribution and analytics by digital marketers in the UK 2016 This statistic illustrates the knowledge UK marketers and advertisers have of digital marketing attribution and analytics in 2016. Of respondents, 41 percent reported they were able to track attribution on most campaigns and analyse the results accordingly.
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How knowledgeable do you feel about marketing attribution and analytics?

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