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Knowledge of attribution and analytics by digital marketers in the UK 2016

Published by Statista Research Department, Feb 1, 2016
This statistic illustrates the knowledge UK marketers and advertisers have of digital marketing attribution and analytics in 2016. Of respondents, 41 percent reported they were able to track attribution on most campaigns and analyse the results accordingly.

How knowledgeable do you feel about marketing attribution and analytics?

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Release date

February 2016

Region

United Kingdom

Survey time period

2016

Number of respondents

220 respondents

Special properties

Marketers and advertisers

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