Methods brands use for attracting social media followers worldwide 2015

The graph shows data on methods brands used for attracting social media followers worldwide as of September 2015. During the survey, 26 percent of responding marketers stated their brands produced entertaining content to achieve this goal. A survey found that 63 percent of small and medium sized enterprises in the United States had social media profiles and another 10 percent were planning to get one. Social media advertising was implemented by 37 percent of U.S. SMEs and another 28 percent of surveyed companies were planning to starting using it.

How do you attract customers to connect with your brand's social media account(s)?

Share of respondents
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Source

Release date

November 2015

Region

Worldwide

Survey time period

September 15 to 28, 2015

Number of respondents

455 marketers from MarketingSherpa's subscriber list

Method of interview

Online survey

Supplementary notes

"How do you attract customers to follow, like, connect, etc. with your brand's social media account(s)? Please select all that apply."

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