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Methods brands use for attracting social media followers worldwide 2015

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Methods brands use for attracting social media followers worldwide 2015

The graph shows data on methods brands used for attracting social media followers worldwide as of September 2015. During the survey, 26 percent of responding marketers stated their brands produced entertaining content to achieve this goal. A survey found that 63 percent of small and medium sized enterprises in the United States had social media profiles and another 10 percent were planning to get one. Social media advertising was implemented by 37 percent of U.S. SMEs and another 28 percent of surveyed companies were planning to starting using it.

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The graph shows data on methods brands used for attracting social media followers worldwide as of September 2015. During the survey, 26 percent of responding marketers stated their brands produced entertaining content to achieve this goal. A survey found that 63 percent of small and medium sized enterprises in the United States had social media profiles and another 10 percent were planning to get one. Social media advertising was implemented by 37 percent of U.S. SMEs and another 28 percent of surveyed companies were planning to starting using it.

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Release date: November 2015

Region: Worldwide
Survey time period: September 15 to 28, 2015
Number of respondents: 455 marketers from MarketingSherpa's subscriber list
Method of interview: Online survey
Supplementary notes: "How do you attract customers to follow, like, connect, etc. with your brand's social media account(s)? Please select all that apply."

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Statistics on "Influencer marketing"

Overview

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Share of consumers who frequently notice sponsored content in selected media in the United States as of May 2017U.S. consumers frequently aware of sponsored content in selected media 2017
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Social media trends expected to have the biggest effect on marketing strategies in the following year according to marketers in the United States as of September 2017Social media expected to influence marketing strategies in the U.S. 2017
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What role do you see influencer marketing playing in your organization in the next three years?Role of influencer marketing worldwide 2017
Leading goals of influencer marketing worldwide as of January 2017Goals of influencer marketing 2017
Benefits of influencer marketing content in comparison to brand-created content on channels other than social media according to marketers in the United States as of November 2017Performance of influencer content compared to brand-created content in the U.S. 2017
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Financials

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How is your influencer marketing budget going to change in 2018?Change in influencer marketing budgets in the U.S. 2018
Budgets assigned to influence marketing per campaign according to marketers in the United States as of April 2016Influence marketing campaign budget allocation in the U.S. 2016
Average earned media value (EMV) of influence marketing campaigns in 2016, by advertiser category (in U.S. dollars)Influencer marketing campaign average EMV 2016, by category
Amounts charged by influencers for their work in the United States in 2015 (in U.S. dollars per post)U.S. influencer compensation charged 2015
Average earnings for influencer posts on Twitter as of October 2016, by number of account followers (in U.S. dollars)Average earnings for Twitter influencer posts 2016, by number of followers
Average media value per post of the most-followed athletes on Instagram worldwide as of July 2018 (in U.S. dollars)Instagram post value of the most-followed athletes worldwide 2018

Effectiveness & impact

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Blogging

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Number of bloggers in the United States from 2014 to 2020 (in millions)Number of bloggers in the United States 2014-2020
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Social media marketing usage

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Social media marketing spending in the United States from 2014 to 2019 (in billion U.S. dollars)Social media marketing spending in the U.S. 2014-2019
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How do you attract customers to connect with your brand's social media account(s)?Methods brands use for attracting social media followers worldwide 2015
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