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Methods brands use for attracting social media followers worldwide 2015

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How do you attract customers to connect with your brand's social media account(s)?

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The graph shows data on methods brands used for attracting social media followers worldwide as of September 2015. During the survey, 26 percent of responding marketers stated their brands produced entertaining content to achieve this goal. A survey found that 63 percent of small and medium sized enterprises in the United States had social media profiles and another 10 percent were planning to get one. Social media advertising was implemented by 37 percent of U.S. SMEs and another 28 percent of surveyed companies were planning to starting using it.

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Benefits of social media marketing worldwide 2017

Benefits of social media marketing worldwide 2017

Social media marketing spending in the U.S. 2014-2019

Social media marketing spending in the U.S. 2014-2019

Trust in online customer reviews 2016

Trust in online customer reviews 2016

Change in influencer marketing budgets in the U.S. 2017

Change in influencer marketing budgets in the U.S. 2017

Number of bloggers in the United States 2014-2020

Number of bloggers in the United States 2014-2020

Most effective online platforms for influence marketing in the U.S. 2015

Most effective online platforms for influence marketing in the U.S. 2015

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Statistics on "Influence marketing"

Overview

The most important statistics

Brand activation marketing spending in the United States in 2015, by type (in billion U.S. dollars)Brand activation marketing spend in the U.S. 2015, by type
In general which type of advertising channels do you trust more when you want to make a purchase decision?Influence marketing: most trusted advertising forms in the U.S. 2016
What role do you see influencer marketing playing in your organization in the next three years?Role of influencer marketing worldwide 2017
Leading goals of influencer marketing worldwide as of January 2017Goals of influencer marketing 2017
What are the top benefits of influencer marketing? Leading benefits of influencer marketing in the U.S. 2016
What do you see as the top challenges for influencer marketing in 2017?Leading challenges of influence marketing in the U.S. 2017
Leading channels used by marketing professionals worldwide to engage in collaboration with influencers as of June 2015Main channels used by marketers worldwide to engage with influencers 2015
Leading scenarios when employing influencers is highly strategic according to marketing professionals worldwide as of June 2015Leading marketing strategies benefiting from influencer involvement worldwide 2015

Financials

The most important statistics

Budgets assigned to influence marketing per campaign according to marketers in the United States as of April 2016Influence marketing campaign budget allocation in the U.S. 2016
How is your influencer marketing budget going to change in 2017?Change in influencer marketing budgets in the U.S. 2017
Average earned media value (EMV) of influence marketing campaigns in 2015, by advertiser category (in U.S. dollars)Influencer marketing campaign average EMV 2015, by category
Amounts charged by influencers for their work in the United States in 2015 (in U.S. dollars per post)U.S. influencer compensation charged 2015
Average earnings for influencer posts on Twitter as of October 2016, by number of account followers (in U.S. dollars)Average earnings for Twitter influencer posts 2016, by number of followers

Effectiveness & impact

The most important statistics

How do you measure the success of your influencer marketing programs? Influencer marketing success measurement metrics in the U.S. 2016
Platforms perceived by marketers as most effective for influencer marketing in the United States as of March 2015Most effective online platforms for influence marketing in the U.S. 2015
Most effective influence marketing tactics according to marketers in the United States as of April 2016Most effective influence marketing tactics in the U.S. 2016
Types of digital promotions most likely to influence purchase decisions of consumers in the United States as of 2nd quarter 2015Most influential types of digital tools according to U.S. consumers 2015
Factors keeping followers engaged according to influencers in the United States as of April 2016Most engaging factors of their work according to influencers in the U.S. 2016
Factors which influenced brand loyalty in the United States as of August 2016Brand loyalty factors in the U.S. 2016
What impact, if any, would purchase history based product recommendations and offers have on how frequently you shop with each of these retailers or companies?Impact of product recommendations on shopping frequency in the U.S. 2016
What impact, if any, would purchase history based product recommendations and offers have on how frequently you shop with each of these retailers or companies?Impact of product recommendations on shopping frequency in the U.S. 2016, by age

Blogging

The most important statistics

Number of bloggers in the United States from 2014 to 2020 (in millions)Number of bloggers in the United States 2014-2020
Frequency with which bloggers worldwide publish blog posts and content as of 2016Blogging: posting frequency 2016
Ways in which bloggers worldwide promote their blog posts as of 2016Blogging: post promotion channels 2016
Types of media most often included in a typical blog post according to global bloggers as of 2016Blogging: frequently included media content 2016

Social media marketing

The most important statistics

Social media marketing spending in the United States from 2014 to 2019 (in billion U.S. dollars)Social media marketing spending in the U.S. 2014-2019
Share of brands posting to selected social networks on a daily basis as of October 2015Share of brands posting daily on social media 2015
How do you attract customers to connect with your brand's social media account(s)?Methods brands use for attracting social media followers worldwide 2015
What are the benefits of using social media for marketing purposes?Benefits of social media marketing worldwide 2017
Share of global active social media users who use social media for brand research as of 3rd quarter 2015Social media used for brand research worldwide 2015
For which of the following reasons, if any, do you follow, like, and/or connect with a brand's social media account(s)?Reasons to connect with brands on social media in the U.S. 2015
Reasons for social media promoters to follow or like brands or products worldwide as of May 2015Reasons for following brands according to social media promoters worldwide 2015
Actions taken after hearing about a brand on social media according to social media promoters worldwide as of May 2015Actions taken by social media promoters after hearing about brands on social 2015

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Social media marketing in the U.S.

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Social media marketing in the U.S.

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Influence marketing

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