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Methods brands use for attracting social media followers worldwide 2015
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Methods brands use for attracting social media followers worldwide 2015
How do you attract customers to connect with your brand's social media account(s)?
by Statista Research Department,
last edited
Nov 10, 2015
The graph shows data on methods brands used for attracting social media followers worldwide as of September 2015. During the survey, 26 percent of responding marketers stated their brands produced entertaining content to achieve this goal. A survey found that 63 percent of small and medium sized enterprises in the United States had social media profiles and another 10 percent were planning to get one. Social media advertising was implemented by 37 percent of U.S. SMEs and another 28 percent of surveyed companies were planning to starting using it.
How do you attract customers to connect with your brand's social media account(s)?
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by Statista Research Department,
last edited
Nov 10, 2015
The graph shows data on methods brands used for attracting social media followers worldwide as of September 2015. During the survey, 26 percent of responding marketers stated their brands produced entertaining content to achieve this goal. A survey found that 63 percent of small and medium sized enterprises in the United States had social media profiles and another 10 percent were planning to get one. Social media advertising was implemented by 37 percent of U.S. SMEs and another 28 percent of surveyed companies were planning to starting using it.
- Show sources information
- Show publisher information
- Release date
- November 2015
- Region
- Worldwide
- Survey time period
- September 15 to 28, 2015
- Number of respondents
- 455 marketers from MarketingSherpa's subscriber list
- Method of interview
- Online survey
- Supplementary notes
- "How do you attract customers to follow, like, connect, etc. with your brand's social media account(s)? Please select all that apply."
Source
- Show sources information
- Show publisher information
- Release date
- November 2015
More information
- Region
- Worldwide
- Survey time period
- September 15 to 28, 2015
- Number of respondents
- 455 marketers from MarketingSherpa's subscriber list
- Method of interview
- Online survey
- Supplementary notes
- "How do you attract customers to follow, like, connect, etc. with your brand's social media account(s)? Please select all that apply."
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Statistics on "Digital marketing in Italy"
- Value of investments in digital market in Italy in 2017, by type (in million euros)
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- For which of the following do you use online tools or platforms?
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- Major obstacles in digital marketing development in Italy as of October 2018
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- Which of the following tools were the most effective in your experience in 2016?
- What aspects do you consider crucial to boost digital marketing of companies?
- Estimated market value of newsletters in Italy in 2018, by geographic area (in billion euros)
- Customer reaction to direct email marketing in Italy in 2017, by category
- Opening rates of newsletters depending on the length of subject line in Italy in 2018 (in number of characters)
- Share of opened newsletters in Italy in 2018, by B2C (business to consumer) industry
- Shopping behavior of consumers when receiving a discount voucher per email in the previous 3 months in Italy in 2018
- Use of online registration forms to profile customers in Italy in 2017, by industry
- KPIs of customer reaction to direct e-mail marketing from e-commerce companies in Italy in 2018, by type of company
- Customer reaction to direct email marketing from banks and finance services in Italy in 2017, by type
- Average value of shopping driven by discount vouchers* in Italy in 2018, by gender of consumers
- Average monthly spending per capita after receiving discount vouchers* in Italy in 2018, by gender and geographic area (in euros)
- Advertising investments in Italy from January to June 2019, by channel (in 1,000 euros)
- Shares of advertised posts on social networks in Italy in 2018, by category
- Share of Italian companies running influence marketing campaigns in 2018, by type
- How much are you going to invest in campaigns of influence marketing in 2019?
- Share of Italian companies investing in influencer marketing campaigns in 2018, by type and budget range
- Share of Italian companies dissatisfied with their influencer marketing campaigns in 2018, by reason
- Share of communication professionals monitoring media* in Italy in 2018, by type
- Average engagement rate of posts on Facebook pages in Italy in 2017, by type
- Most important factors in successful campaigns of content marketing in Italy in 2018
- Which ranking factors do you think are having less relevance in Italy?
- Brands operating successful content marketing strategies in Italy in 2018
- Achievement of drive to web marketing strategies in Italy in 2017, by percentage
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- Share of global marketers who have integrated social media into their traditional marketing activities as of January 2016
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- Reasons social media marketing could damage consumers' opinion of a brand in the United Kingdom (UK) as of July 2013, by gender
- Return on Twitter marketing investment among local businesses in the United States as of 3rd quarter 2016
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