How do you attract customers to connect with your brand's social media account(s)?

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Share of respondents

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Chart type
Share on Social Media
Description Source More information
The graph shows data on methods brands used for attracting social media followers worldwide as of September 2015. During the survey, 26 percent of responding marketers stated their brands produced entertaining content to achieve this goal. A survey found that 63 percent of small and medium sized enterprises in the United States had social media profiles and another 10 percent were planning to get one. Social media advertising was implemented by 37 percent of U.S. SMEs and another 28 percent of surveyed companies were planning to starting using it.
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Release date
November 2015
Survey time period
September 15 to 28, 2015
Number of respondents
455 marketers from MarketingSherpa's subscriber list
Method of interview
Online survey
Supplementary notes
"How do you attract customers to follow, like, connect, etc. with your brand's social media account(s)? Please select all that apply."

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