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Product discovery channels in the U.S. 2015, by age & gender

In which of the following ways, if any, do you learn about new products you would like to purchase?

Product discovery channels in the U.S. 2015, by age & gender The statistic shows preferred product discovery channels of U.S. consumers as of August 2015, by age and gender. During the survey, 65 percent of responding women aged 65 or more stated they learned about new products while in-store browsing.
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In which of the following ways, if any, do you learn about new products you would like to purchase?

Female 65+Female 18-34Male 65+Male 18-35
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Female 65+Female 18-34Male 65+Male 18-35
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The statistic shows preferred product discovery channels of U.S. consumers as of August 2015, by age and gender. During the survey, 65 percent of responding women aged 65 or more stated they learned about new products while in-store browsing.
Show more
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