Product discovery channels in the U.S. 2015, by age & gender

The statistic shows preferred product discovery channels of U.S. consumers as of August 2015, by age and gender. During the survey, 65 percent of responding women aged 65 or more stated they learned about new products while in-store browsing.

In which of the following ways, if any, do you learn about new products you would like to purchase?

Female 65+Female 18-34Male 65+Male 18-35
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Source

Release date

January 2016

Region

United States

Survey time period

August 20 to 24, 2015

Number of respondents

733 consumers

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "In which of the following ways, if any, do you learn about new products you would like to purchase? Please select all that apply,"

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Statistics on "B2B marketing "

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