The graph shows data on the effectiveness of social media marketing worldwide as of October 2015. During a survey of marketing, sales and business professionals, 13 percent of respondents stated their social media marketing was very successful.
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Effectiveness of social media marketing worldwide 2015
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The graph shows data on the effectiveness of social media marketing worldwide as of October 2015. During a survey of marketing, sales and business professionals, 13 percent of respondents stated their social media marketing was very successful.
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The graph shows data on the effectiveness of social media marketing worldwide as of October 2015. During a survey of marketing, sales and business professionals, 13 percent of respondents stated their social media marketing was very successful.
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- Release date
- November 2015
- Region
- Worldwide
- Survey time period
- October 2015
- Number of respondents
- 294 marketing, sales and business professionals
More information
- Region
- Worldwide
- Survey time period
- October 2015
- Number of respondents
- 294 marketing, sales and business professionals
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+Benefits of social media marketing worldwide 2018
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+Social media marketing spending in the U.S. 2014-2019
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+Instagram influencer market size 2017-2019
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+Number of bloggers in the United States 2014-2020
Trust in online customer reviews 2014-2017
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+Change in influencer marketing budgets in the U.S. 2018
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Statistics on "Influencer marketing"
- Overview
The most important statistics
- Share of consumers who frequently notice sponsored content in selected media in the United States as of May 2017U.S. consumers frequently aware of sponsored content in selected media 2017
- Do you believe that the information provided in sponsored contributions is objective or influenced by the company?U.S. consumers perception to information quality in sponsored content 2017
- Social media trends expected to have the biggest effect on marketing strategies in the following year according to marketers in the United States as of September 2017Social media expected to influence marketing strategies in the U.S. 2017
- Do you spend marketing dollars on promoted posts or social media advertising?U.S. small businesses: social media advertising use 2017
- What role do you see influencer marketing playing in your organization in the next three years?Role of influencer marketing worldwide 2017
- Leading goals of influencer marketing worldwide as of January 2017Goals of influencer marketing 2017
- Benefits of influencer marketing content in comparison to brand-created content on channels other than social media according to marketers in the United States as of November 2017Performance of influencer content compared to brand-created content in the U.S. 2017
- What do you see as the top challenges for influencer marketing in 2017?Leading challenges of influence marketing in the U.S. 2017
- Financials
The most important statistics
- How is your influencer marketing budget going to change in 2018?Change in influencer marketing budgets in the U.S. 2018
- Budgets assigned to influence marketing per campaign according to marketers in the United States as of April 2016Influence marketing campaign budget allocation in the U.S. 2016
- Average earned media value (EMV) of influence marketing campaigns in 2016, by advertiser category (in U.S. dollars)Influencer marketing campaign average EMV 2016, by category
- Amounts charged by influencers for their work in the United States in 2015 (in U.S. dollars per post)U.S. influencer compensation charged 2015
- Average earnings for influencer posts on Twitter as of October 2016, by number of account followers (in U.S. dollars)Average earnings for Twitter influencer posts 2016, by number of followers
- Average media value per post of the most-followed athletes on Instagram worldwide as of July 2018 (in U.S. dollars)Instagram post value of the most-followed athletes worldwide 2018
- Effectiveness & impact
The most important statistics
- Shopping influence of selected digital resources according to online shoppers in the United States as of March 2017Digital resource shopping influence in the U.S. 2017
- Leading methods of measuring influencer marketing success according to marketers in the United States as of November 2017Influencer marketing success measurement metrics in the U.S. 2017
- Most effective influence marketing tactics according to marketers in the United States as of April 2016Most effective influence marketing tactics in the U.S. 2016
- Most important social media network of their personal brand according to female social influencers in the United States as of June 2017Most important social media for female influencers in the U.S. 2017
- Factors keeping followers engaged according to influencers in the United States as of April 2016Most engaging factors of their work according to influencers in the U.S. 2016
- Factors which influenced brand loyalty in the United States as of August 2016Brand loyalty factors in the U.S. 2016
- Do you trust online customer reviews as much as personal recommendations?Trust in online customer reviews 2014-2017
- Do you believe that the information provided in sponsored contributions is objective or influenced by the company?U.S. consumers perception to information quality in sponsored content 2017
- Blogging
The most important statistics
- Number of bloggers in the United States from 2014 to 2020 (in millions)Number of bloggers in the United States 2014-2020
- Frequency with which bloggers worldwide publish blog posts and content as of 2017Blogging: posting frequency 2017
- Ways in which bloggers worldwide promote their blog posts as of 2017Blogging: post promotion channels 2017
- Types of media most often included in a typical blog post according to global bloggers as of 2017Blogging: frequently included media content 2017
- Social media marketing usage
The most important statistics
- Social media marketing spending in the United States from 2014 to 2019 (in billion U.S. dollars)Social media marketing spending in the U.S. 2014-2019
- Social media marketing profitability worldwide in 2015 and 2016Social media marketing profitability 2015-2016
- Primary social media platforms used by social influencers for brand collaborations worldwide as of January 2018Social media platforms used by social influencers as of January 2018
- Leading types of branded posts on Facebook worldwide as of August 2017, by formatLeading Facebook brand post formats 2017
- Global Instagram influencer market size from 2017 to 2019 (in billion U.S. dollars)Instagram influencer market size 2017-2019
- Number of brand sponsored influencer posts on Instagram from 2016 to 2019 (in millions)Instagram: number of brand sponsored influencer posts 2016-2019
- How do you attract customers to connect with your brand's social media account(s)?Methods brands use for attracting social media followers worldwide 2015
- Leading benefits of using social media for marketing purposes worldwide as of January 2018Benefits of social media marketing worldwide 2018
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Integration of social media into the marketing mix worldwide 2016
- Responsibility for B2B social media marketing in the United Kingdom (UK) 2014
- Content marketing: social media effectiveness in Australia 2014
- U.S. SMBs: Instagram marketing adoption 2014-2016
- Reasons social media marketing could damage brand image in the UK 2013, by gender
- Social media marketing penetration in the U.S. 2013-2019
- Share of companies that have used social media in Denmark 2017
- Airline marketing: leading social media metrics worldwide 2014
- Use of Instagram as a marketing channel in the U.S. 2013-2017
Studies
- Social media marketing
- Social Media Marketing Industry Report 2018
- Facebook marketing
- Influencer marketing
- Twitter marketing
- Social Media Marketing Industry Report 2017
- Social Media Marketing Industry Report 2016
- Social Media Marketing Industry Report 2015
- B2B marketing
- Social Media Marketing Industry Report 2014
- Digital marketing in Denmark
- Digital marketing in Sweden
- 2016 Canadian Social Media Monitor
- Content marketing in the U.S.
- Digital Roadblock: 2015 Refresh EMEA
Statistics on the topic
Free statistics
- Social media trends expected to have the biggest effect on marketing strategies in the following year according to marketers in the United States as of September 2017
- Shopping influence of selected digital resources according to online shoppers in the United States as of March 2017
- Do you trust online customer reviews as much as personal recommendations?
- Leading types of branded posts on Facebook worldwide as of August 2017, by format
- Number of brand sponsored influencer posts on Instagram from 2016 to 2019 (in millions)
- Reasons social media marketing could damage consumers' opinion of a brand in the United Kingdom (UK) as of July 2013, by gender
- Does your company use social media?
Premium Statistics
- Share of consumers who frequently notice sponsored content in selected media in the United States as of May 2017
- Do you believe that the information provided in sponsored contributions is objective or influenced by the company?
- Do you spend marketing dollars on promoted posts or social media advertising?
- What role do you see influencer marketing playing in your organization in the next three years?
- Leading goals of influencer marketing worldwide as of January 2017
- Benefits of influencer marketing content in comparison to brand-created content on channels other than social media according to marketers in the United States as of November 2017
- What do you see as the top challenges for influencer marketing in 2017?
- How is your influencer marketing budget going to change in 2018?
- Budgets assigned to influence marketing per campaign according to marketers in the United States as of April 2016
- Average earned media value (EMV) of influence marketing campaigns in 2016, by advertiser category (in U.S. dollars)
- Amounts charged by influencers for their work in the United States in 2015 (in U.S. dollars per post)
- Average earnings for influencer posts on Twitter as of October 2016, by number of account followers (in U.S. dollars)
- Average media value per post of the most-followed athletes on Instagram worldwide as of July 2018 (in U.S. dollars)
- Leading methods of measuring influencer marketing success according to marketers in the United States as of November 2017
- Most effective influence marketing tactics according to marketers in the United States as of April 2016
- Most important social media network of their personal brand according to female social influencers in the United States as of June 2017
- Factors keeping followers engaged according to influencers in the United States as of April 2016
- Factors which influenced brand loyalty in the United States as of August 2016
- Return on Instagram marketing investment among local businesses in the United States as of 3rd quarter 2016
- Most popular sponsored influencers on Instagram as of July 2017, based on user engagement (in millions)
- Fastest-growing English-language influencers on Instagram as of March 2018, based on follower growth in the past 4 weeks
- Number of bloggers in the United States from 2014 to 2020 (in millions)
- Frequency with which bloggers worldwide publish blog posts and content as of 2017
- Ways in which bloggers worldwide promote their blog posts as of 2017
- Types of media most often included in a typical blog post according to global bloggers as of 2017
- Social media marketing spending in the United States from 2014 to 2019 (in billion U.S. dollars)
- Social media marketing profitability worldwide in 2015 and 2016
- Primary social media platforms used by social influencers for brand collaborations worldwide as of January 2018
- Global Instagram influencer market size from 2017 to 2019 (in billion U.S. dollars)
- How do you attract customers to connect with your brand's social media account(s)?
- Leading benefits of using social media for marketing purposes worldwide as of January 2018
- Best social media platforms for influence marketing according to influencers in the United States as of July 2016
- Factors driving sponsored social messaging effectiveness in the United States as of November 2015
- Amount of time it takes to create a post according to influencers worldwide as of March 2017
- Length of time influencers have been monetizing their audience/content worldwide as of March 2017
- Share of global marketers who have integrated social media into their traditional marketing activities as of January 2016
- Who posts on social channels?
- Most effective social media platforms in content marketing according to marketers in Australia in 2014
- Share of local businesses using Instagram for advertising or promotion purposes in the United States from 2014 to 2016
- Social media marketing usage rate in the United States from 2013 to 2019
- Leading social media marketing metrics in airline marketing worldwide as of November 2014
- Instagram marketing usage rate in the United States from 2013 to 2017
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