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Effectiveness of social media marketing worldwide 2015
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Effectiveness of social media marketing worldwide 2015
How do you rate the success of social media to achieve important marketing objectives?
by Statista Research Department,
last edited
Nov 4, 2015
The graph shows data on the effectiveness of social media marketing worldwide as of October 2015. During a survey of marketing, sales and business professionals, 13 percent of respondents stated their social media marketing was very successful.
How do you rate the success of social media to achieve important marketing objectives?
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by Statista Research Department,
last edited
Nov 4, 2015
The graph shows data on the effectiveness of social media marketing worldwide as of October 2015. During a survey of marketing, sales and business professionals, 13 percent of respondents stated their social media marketing was very successful.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- November 2015
- Region
- Worldwide
- Survey time period
- October 2015
- Number of respondents
- 294 marketing, sales and business professionals
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- November 2015
More information
- Region
- Worldwide
- Survey time period
- October 2015
- Number of respondents
- 294 marketing, sales and business professionals
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Statistics on "Digital marketing in Italy"
- Overview
The most important statistics
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The most important statistics
- Estimated market value of newsletters in Italy in 2018, by geographic area (in billion euros)Italy: estimated newsletters market value 2018, by geographic area
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- Share of opened newsletters in Italy in 2018, by B2C (business to consumer) industryItaly: opening rate of newsletters 2018, by B2C industry
- Shopping behavior of consumers when receiving a discount voucher per email in the previous 3 months in Italy in 2018Italy: consumer behavior towards discount vouchers 2018
- Use of online registration forms to profile customers in Italy in 2017, by industry Italy: online registration forms use to profile customers 2017, by industry
- KPIs of customer reaction to direct e-mail marketing from e-commerce companies in Italy in 2018, by type of companyItaly: customer reaction to e-commerce direct email marketing 2018
- Customer reaction to direct email marketing from banks and finance services in Italy in 2017, by typeItaly: customer reaction to banking & finance direct email marketing 2017
- Social media marketing
The most important statistics
- Advertising investments in Italy from January to April 2019, by channel (in 1,000 euros)Italy: advertising investments 2019, by channel
- Shares of advertised posts on social networks in Italy in 2018, by categoryItaly: advertised posts on social network 2018, by category
- Share of Italian companies running influence marketing campaigns in 2018, by typeItaly: influence marketing among companies 2018
- How much are you going to invest in campaigns of influence marketing in 2019?Italy: planned investments in influence marketing 2019
- Share of Italian companies investing in influencer marketing campaigns in 2018, by type and budget rangeItaly: investments in influencer marketing campaigns among companies 2018
- Share of Italian companies dissatisfied with their influencer marketing campaigns in 2018, by reasonItaly: key reasons for dissatisfaction in influencer marketing campaigns 2018
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The most important statistics
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- Which ranking factors do you think are having less relevance in Italy?Italy: ranking factors becoming less relevant in Italy from 2016 to 2017
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The most important statistics
- Achievement of drive to web marketing strategies in Italy in 2017, by percentageItaly: achievement of drive to web marketing strategies 2017, by percentage
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Studies
- Social media marketing
- Social Media Marketing Industry Report 2019
- Digital marketing in Italy
- Influencer marketing
- Twitter marketing
- Instagram marketing and advertising
- Social Media Marketing Industry Report 2018
- Facebook marketing
- Social Media Marketing Industry Report 2016
- Social Media Marketing Industry Report 2017
- Social Media Marketing Industry Report 2015
- Social Media Marketing Industry Report 2014
- B2B marketing
- Digital marketing in Denmark
- Digital marketing in Sweden
Statistics on "Digital marketing in Italy"
- Value of investments in digital market in Italy in 2017, by type (in million euros)
- On which marketing actions is your company already focusing?
- In which tools are you going to invest mostly in the next twelve months?
- For which of the following do you use online tools or platforms?
- Which of these statements on online advertising do you agree with?
- Major obstacles in digital marketing development in Italy as of October 2018
- Major obstacles in digital marketing development in Italy as of October 2018, by business size of respondents
- Which of the following tools were the most effective in your experience in 2016?
- What aspects do you consider crucial to boost digital marketing of companies?
- Estimated market value of newsletters in Italy in 2018, by geographic area (in billion euros)
- Customer reaction to direct email marketing in Italy in 2017, by category
- Opening rates of newsletters depending on the length of subject line in Italy in 2018 (in number of characters)
- Share of opened newsletters in Italy in 2018, by B2C (business to consumer) industry
- Shopping behavior of consumers when receiving a discount voucher per email in the previous 3 months in Italy in 2018
- Use of online registration forms to profile customers in Italy in 2017, by industry
- KPIs of customer reaction to direct e-mail marketing from e-commerce companies in Italy in 2018, by type of company
- Customer reaction to direct email marketing from banks and finance services in Italy in 2017, by type
- Average value of shopping driven by discount vouchers* in Italy in 2018, by gender of consumers
- Average monthly spending per capita after receiving discount vouchers* in Italy in 2018, by gender and geographic area (in euros)
- Advertising investments in Italy from January to April 2019, by channel (in 1,000 euros)
- Shares of advertised posts on social networks in Italy in 2018, by category
- Share of Italian companies running influence marketing campaigns in 2018, by type
- How much are you going to invest in campaigns of influence marketing in 2019?
- Share of Italian companies investing in influencer marketing campaigns in 2018, by type and budget range
- Share of Italian companies dissatisfied with their influencer marketing campaigns in 2018, by reason
- Share of communication professionals monitoring media* in Italy in 2018, by type
- Average engagement rate of posts on Facebook pages in Italy in 2017, by type
- Most important factors in successful campaigns of content marketing in Italy in 2018
- Which ranking factors do you think are having less relevance in Italy?
- Brands operating successful content marketing strategies in Italy in 2018
- Achievement of drive to web marketing strategies in Italy in 2017, by percentage
- Achievement of drive to store marketing strategies in Italy in 2017, by percentage
- Share of B2C companies rewarding customer behavior in Italy in 2017
- Customer profiling marketing strategies put in place by B2C companies in Italy in 2017, by percentage
- Who posts on social channels?
- Share of global marketers who have integrated social media into their traditional marketing activities as of January 2016
- Share of local businesses using Twitter for advertising or promotion purposes in the United States as of 3rd quarter 2016
- How do you attract customers to connect with your brand's social media account(s)?
- Return on Instagram marketing investment among local businesses in the United States as of 3rd quarter 2016
- Return on Twitter marketing investment among local businesses in the United States as of 3rd quarter 2016
- Most effective social media platforms in content marketing according to marketers in Australia in 2014
- Share of local businesses using Instagram for advertising or promotion purposes in the United States from 2014 to 2016
- Does your company use social media?
- Leading social media marketing metrics in airline marketing worldwide as of November 2014
- Social media marketing usage rate in the United States from 2013 to 2019
- Social media marketing profitability worldwide in 2015 and 2016
- Twitter marketing usage rate in the United States from 2013 to 2017
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