The graph shows data on the effectiveness of social media marketing worldwide as of October 2015. During a survey of marketing, sales and business professionals, 13 percent of respondents stated their social media marketing was very successful.
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Effectiveness of social media marketing worldwide 2015
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The graph shows data on the effectiveness of social media marketing worldwide as of October 2015. During a survey of marketing, sales and business professionals, 13 percent of respondents stated their social media marketing was very successful.
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The graph shows data on the effectiveness of social media marketing worldwide as of October 2015. During a survey of marketing, sales and business professionals, 13 percent of respondents stated their social media marketing was very successful.
Show more- Show sources information
- Show publisher information
- Release date
- November 2015
- Region
- Worldwide
- Survey time period
- October 2015
- Number of respondents
- 294 marketing, sales and business professionals
Other interesting statistics
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+Social media platforms used by marketers worldwide 2017
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+Benefits of social media marketing worldwide 2017
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+Social media: revenue of selected companies 2016
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+U.S. digital marketing spending growth 2014-2019, by segment
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+Most important social media platforms for marketers worldwide 2017
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+Amount of time spent on social media marketing per week 2017
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Social media marketing in the U.S.
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Statistics on "Social media marketing in the U.S."
- Overview
The most important statistics
- Revenue of selected social media companies from 2014 to 2016 (in million U.S. dollars)Social media: revenue of selected companies 2016
- Revenue per visit (RPV) of selected social media platform referrers as of 3rd quarter 2014 and 2015 (in U.S. dollars)Social networks: revenue per referred visit 2014-2015
- Social advertising spending worldwide from 2014 to 2016 (in billion U.S. dollars)Social ad spend worldwide 2014-2016
- Social media advertising revenue in selected countries worldwide in 2016 (in million U.S. dollars)Digital Market Outlook: social media advertising revenue in selected countries 2016
- Digital marketing spending in the United States from 2014 to 2019, by segment (in billion U.S. dollars)U.S. digital marketing spending growth 2014-2019, by segment
- Social media advertising spending in the United States from 2012 to 2019, by type (in billion U.S. dollars)Social media advertising spending in the U.S. 2012-2019, by type
- Social media advertising revenue in the United States from 2015 to 2021, by device (in million U.S. dollars)Digital Market Outlook: social media ad revenue in the U.S. 2015-2021, by device
- Social media advertising average revenue per internet user in the United States from 2015 to 2021 (in U.S. dollars)Digital Market Outlook: social media ad revenue per internet user U.S. 2015-2021
- Corporate use
The most important statistics
- Do you use social media to market your business?Global share of businesses using social media marketing 2011-2015
- Share of small businesses investing in selected marketing channels in North America as of December 2016Marketing channels U.S. small businesses invest in 2016
- Marketing implementation of social media profiles among small to medium sized enterprise (SME) owners in the United States as of November 2016Social media profiles marketing adoption among SMEs in the U.S. 2016
- Marketing implementation of social media advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016Social media advertising adoption among SMEs in the U.S. 2016
- Which social media platform(s) do you use to market your business?Social media platforms used by marketers worldwide 2017
- What is the single, most important social platform for your business?Most important social media platforms for marketers worldwide 2017
- Do you agree with the statement: "I have integrated social media into my traditional marketing activities"?Integration of social media into the marketing mix worldwide 2016
- Amount of time spent by marketers on social media marketing per week from 2011 to 2017Amount of time spent on social media marketing per week 2017
- Objectives & tactics
The most important statistics
- Most in-demand agency services among companies in the United States as of April 2016Most in-demand agency services in the U.S. 2016
- Leading social media marketing objectives worldwide as of October 2015Leading social media marketing objectives worldwide 2015
- How do you attract customers to connect with your brand's social media account(s)?Methods brands use for attracting social media followers worldwide 2015
- Number of social media posts per company per week worldwide as of February 2015, by industryNumber of social media posts per company per week 2015, by industry
- Number of social media posts per company per week worldwide as of February 2015, by company sizeNumber of social media posts per company per week 2015, by size
- Digital marketing tactics most difficult to execute worldwide in March 2016Most difficult digital marketing tactics worldwide 2016
- Likelihood of using selected social networks in client campaigns according to advertising agencies in the United States as of 1st quarter 2017Social media used in client campaigns by U.S. ad agencies 2017
- Which technologies/solutions/services will your company be investing in for 2017?U.S. marketing channel investment priorities 2017
- Effectiveness
The most important statistics
- Most effective digital marketing tactics worldwide in March 2016Most effective digital marketing tactics worldwide 2016
- Do you agree with the statement: "I am able to measure the return on investment for my social media activities"?Ability to measure social media marketing ROI worldwide 2017
- How do you rate the following channels in terms of ROI?Media channels profitability for U.S. marketers 2016
- Perceived level of ROI generated by selected digital marketing channels according to marketers worldwide as of June 2017Perceived ROI level from digital marketing channels worldwide 2017
- Most effective digital marketing techniques according to marketers worldwide in 2018Most effective digital marketing techniques 2018
- How do you rate the success of social media to achieve important marketing objectives?Effectiveness of social media marketing worldwide 2015
- Number of interactions companies generated per social media post worldwide as of March 2015, by industryNumber of interactions per social media post 2015, by industry
- Median number of social media followers companies attracted worldwide as of January 2015, by industryNumber of social media followers 2015, by industry
- Consumer use
The most important statistics
- Ways in which consumers demonstrated brand loyalty in the United States as of October 2016Expressions of brand loyalty in the U.S. 2016
- Actions taken by internet users in the United States if a brand ignores or reacts poorly to their complaint on social media as of July 2017Consequences of negative social media brand interactions in the U.S. 2017
- Reasons for users in the United States to unfollow brand pages on social media as of January 2017, by age groupReasons causing social media brand unfollows in the U.S. 2017, by age group
- Primary attitude of internet users in the United States toward select brand behaviors on social media as of April 2017U.S. internet users attitude towards brand posts on social media 2017
- Appreciation of personalized recommendations on selected online platforms according to consumers in the United States as of May 2017U.S. consumer appreciation of personalized recommendations on selected platforms 2017
- Why do you visit the brand's website more than its app and social media accounts?Reasons to visit brand website among female U.S. social media users 2016
- Share of consumers who found Facebook advertising to be helpful in the United States as of May 2017U.S. consumers who find Facebook advertising helpful 2017
- Share of consumers who felt annoyed by Facebook advertising in the United States as of May 2017U.S. consumers who find Facebook advertising annoying 2017
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- Responsibility for B2B social media marketing in the United Kingdom (UK) 2014
- U.S. small businesses: social media marketing use 2017
- Content marketing: social media effectiveness in Australia 2014
- U.S. businesses: social media marketing goals 2017
- U.S. SMBs: Instagram marketing adoption 2014-2016
- Outsourcing social media marketing worldwide 2014
- Share of companies that have used social media in Denmark 2017
- Use of Instagram as a marketing channel in the U.S. 2013-2017
- Airline marketing: leading social media metrics worldwide 2014
- Reasons social media marketing could damage brand image in the UK 2013, by gender
- Italy: organizational changes of large banks with social media 2016
- Brazil: bank customers per Facebook follower 2015-2017
- Printer cartridge: usage per device in EMEA 2007-2015
- Per-capita volume sales in the major appliances market worldwide by country in 2017
- Distribution of global demand for lubricants by region 2017
Studies
- Social media marketing in the U.S.
- Influencer marketing
- Social Media Marketing Industry Report 2017
- Facebook marketing
- Twitter marketing
- Social Media Marketing Industry Report 2016
- Social Media Marketing Industry Report 2015
- 2016 Canadian Social Media Monitor
- Social Media Marketing Industry Report 2014
- B2B marketing
- Digital marketing in Denmark
- Digital marketing in Sweden
- Content marketing in the U.S.
- Digital Roadblock: 2015 Refresh EMEA
- Marketing Trends Survey 2013
Statistics on the topic
Free statistics
- Revenue per visit (RPV) of selected social media platform referrers as of 3rd quarter 2014 and 2015 (in U.S. dollars)
- Advertising revenues of selected social networks in the United States from 2015 to 2018 (in million U.S. dollars)
- Digital and social media presence of small and medium-sized businesses in the United States as of September 2015
- Number of social media posts per company per week worldwide as of February 2015, by industry
- Number of social media posts per company per week worldwide as of February 2015, by company size
- Likelihood of using selected social networks in client campaigns according to advertising agencies in the United States as of 1st quarter 2017
- Perceived level of ROI generated by selected digital marketing channels according to marketers worldwide as of June 2017
- Most effective digital marketing techniques according to marketers worldwide in 2018
- Number of interactions companies generated per social media post worldwide as of March 2015, by industry
- Median number of social media followers companies attracted worldwide as of January 2015, by industry
- Actions taken by internet users in the United States if a brand ignores or reacts poorly to their complaint on social media as of July 2017
- Reasons for users in the United States to unfollow brand pages on social media as of January 2017, by age group
- Primary attitude of internet users in the United States toward select brand behaviors on social media as of April 2017
- Why do you visit the brand's website more than its app and social media accounts?
- Does your company use social media?
- Reasons social media marketing could damage consumers' opinion of a brand in the United Kingdom (UK) as of July 2013, by gender
Premium Statistics
- Revenue of selected social media companies from 2014 to 2016 (in million U.S. dollars)
- Social advertising spending worldwide from 2014 to 2016 (in billion U.S. dollars)
- Social media advertising revenue in selected countries worldwide in 2016 (in million U.S. dollars)
- Digital marketing spending in the United States from 2014 to 2019, by segment (in billion U.S. dollars)
- Social media advertising spending in the United States from 2012 to 2019, by type (in billion U.S. dollars)
- Social media advertising revenue in the United States from 2015 to 2021, by device (in million U.S. dollars)
- Social media advertising average revenue per internet user in the United States from 2015 to 2021 (in U.S. dollars)
- Do you use social media to market your business?
- Share of small businesses investing in selected marketing channels in North America as of December 2016
- Marketing implementation of social media profiles among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Marketing implementation of social media advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Which social media platform(s) do you use to market your business?
- What is the single, most important social platform for your business?
- Do you agree with the statement: "I have integrated social media into my traditional marketing activities"?
- Amount of time spent by marketers on social media marketing per week from 2011 to 2017
- How much time do you spend on social media marketing every week?
- Who manages your social media accounts?
- How will your use of the following social media marketing channels change in the near future?
- Most in-demand agency services among companies in the United States as of April 2016
- Leading social media marketing objectives worldwide as of October 2015
- How do you attract customers to connect with your brand's social media account(s)?
- Digital marketing tactics most difficult to execute worldwide in March 2016
- Which technologies/solutions/services will your company be investing in for 2017?
- Share of digital marketing budgets devoted to social media marketing according to marketers in the United States from 2013 to 2016
- Which of the following social properties do you pay to advertise/promote on?
- Which of the following types of activity does your organization carry out?
- Most effective digital marketing tactics worldwide in March 2016
- Do you agree with the statement: "I am able to measure the return on investment for my social media activities"?
- How do you rate the following channels in terms of ROI?
- How do you rate the success of social media to achieve important marketing objectives?
- What are the benefits of using social media for marketing purposes?
- Do you agree that social media is important for your business?
- Ways in which consumers demonstrated brand loyalty in the United States as of October 2016
- Appreciation of personalized recommendations on selected online platforms according to consumers in the United States as of May 2017
- Share of consumers who found Facebook advertising to be helpful in the United States as of May 2017
- Share of consumers who felt annoyed by Facebook advertising in the United States as of May 2017
- Share of consumers who found YouTube advertising videos to be helpful in the United States as of May 2017
- Share of consumers who felt annoyed by YouTube advertising videos in the United States as of May 2017
- Who posts on social channels?
- Do you use social media marketing to promote your business?
- Most effective social media platforms in content marketing according to marketers in Australia in 2014
- What are your social media marketing goals?
- Share of local businesses using Instagram for advertising or promotion purposes in the United States from 2014 to 2016
- Do you outsource any of your social media marketing efforts?
- Instagram marketing usage rate in the United States from 2013 to 2017
- Leading social media marketing metrics in airline marketing worldwide as of November 2014
- Among the following, which organizational changes is the bank experiencing because of the presence on social media?
- Number of bank customers per unique follower of Facebook bank pages in Brazil from July 2015 to July 2017
- Average annual cartridge usage per device in EMEA from 2007 to 2015
- Per-capita volume sales in the major appliances market worldwide, by country in 2017 (in units)
- Distribution of lubricant demand worldwide in 2017, by region*
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