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Discount expectations for Black Friday & Cyber Monday among Dutch consumers 2020

Published by D. Tighe, Dec 7, 2020
For 2020's Black Friday and Cyber Monday events, nearly half of Dutch consumers were expecting average discounts to be anywhere between 26 and 50 percent. Approximately one in ten consumers in the Netherlands expected prices to drop by an average of more than 50 percent during these sales events.

What do you expect the average discount to be on Black Friday and/or Cyber Monday?

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Source

In cooperation with
Simon-Kucher & Partners
Release date

November 2020

Region

Netherlands

Survey time period

October 2020

Number of respondents

11,332*

Method of interview

Online survey

Supplementary notes

* This figure represents the total number of respondents across all 14 participating countries. The exact sample size for theNetherlands was not provided by the source.

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