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Branding paid search ad spend in finance industry in the Netherlands 2015, by device

Market share of ad spend on branding and non branding paid search in the finance industry in the Netherlands in 2015, by device

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Release date

June 2016



Survey time period


Number of respondents

13 agencies

Supplementary notes

The source explains the different advertising types as follows: "Branding advertising includes advertising while searching for branded keywords such as 'OHRA', 'Nike', 'KLM'. Non branding advertising includes advertisements while searching for generic keywords such as 'verzekering', 'schoenen', 'vliegtickets'."

About the methodology, the source notes: "The figures are drawn up on the basis of company input and have not been verified by Deloitte", moreover, "only aggregated results are published, individual company information is held in strict confidence with Deloitte ". Lastly, the source states: "Initial findings from processed data are interpreted by Deloitte and research group members of IAB Taskforce search and DDMA".

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