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Largest search ad markets in Europe 2021

Published by Statista Research Department, Jan 10, 2023
In 2021, the United Kingdom had the largest market for search advertising in Europe at over 16.06 billion euros. Germany and France followed, with approximately 45.4 billion and 3.6 billion euros, respectively. Total European search ad spend stood at approximately 40 billion euros that year.

Leading search advertising markets in Europe in 2021, by spending (in million euros)

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Release date

June 2022

Region

Europe

Survey time period

2021

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Statistics on " Digital advertising in Europe "

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Statistics on Digital advertising in Europe

Overview

6

Formats

7

Social media

5

Mobile

4

Programmatic

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Marketer insights

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