European search ad spend stood at approximately 40 billion euros that year.
In 2021, the United Kingdom had the largest market for search advertising in Europe at over 16.06 billion euros. Germany and France followed, with approximately 45.4 billion and 3.6 billion euros, respectively. Total Leading search advertising markets in Europe in 2021, by spending (in million euros)
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Statistics on Digital advertising in Europe
Overview
6
- Premium Statistic Global spending on internet advertising 2000-2024, by region
- Premium Statistic Digital Market Outlook: largest digital ad markets worldwide 2022
- Premium Statistic Fastest growing digital ad markets worldwide 2022
- Premium Statistic Growth of digital media budgets worldwide 2023, by format
- Premium Statistic Expected cuts in ad spend among selected global brands by region 2023
- Premium Statistic Digital advertising revenue in selected regions and countries in Europe 2021
Formats
7
- Premium Statistic Leading digital ad formats in EMEA 2022
- Premium Statistic Digital ad spending in Europe 2006-2021, by format
- Premium Statistic Display ad spend in Europe 2013-2021
- Premium Statistic Video ad spend in Europe 2020-2021
- Premium Statistic Search ad spend in Europe 2013-2021
- Premium Statistic Digital audio ad spend in Europe 2019-2021
- Premium Statistic Podcast ad spending in Europe 2018-2023
Social media
5
- Premium Statistic Social media ad spend in Europe 2016-2021
- Premium Statistic Social media ad spend in Europe 2019-2021, by format
- Premium Statistic Digital Market Outlook: social media advertising spending in European countries 2022
- Premium Statistic Most effective marketing channels for e-commerce in Europe 2020-2030
- Premium Statistic Share of social media users who clicked on sponsored posts 2021, by region
Mobile
4
- Premium Statistic Mobile ad spend in Europe 2017-2027
- Premium Statistic Share of mobile in digital ad spending in Europe 2017-2025
- Premium Statistic Barriers to the growth of mobile marketing in EMEA 2020-2021
- Premium Statistic Consumers who took no action on mobile advertising worldwide 2021, by region
Programmatic
6
- Premium Statistic Programmatic advertising market value in Europe 2017-2026
- Premium Statistic Largest programmatic markets in Europe 2021
- Premium Statistic Programmatic ad formats identified as growth areas in Europe 2022
- Premium Statistic Drivers of investment in programmatic advertising in Europe 2022
- Premium Statistic Barriers to programmatic ad investment in Europe 2022
- Premium Statistic Leading programmatic ad effectiveness metrics in Europe 2022, by stakeholder type
Marketer insights
7
- Premium Statistic Digital marketing priorities in EMEA 2022
- Premium Statistic Share of digital in marketing budgets in EMEA 2022
- Premium Statistic Digital marketing metrics used in EMEA 2022
- Premium Statistic Digital consumer behaviors important for marketing in EMEA 2022
- Premium Statistic Digital marketing growth barriers priorities in EMEA 2022
- Premium Statistic Willingness to pay for quality ad inventory in Europe 2022
- Premium Statistic Leading digital advertising concerns of marketers in Europe 2022
Further related statistics
15
- Growth of digital ad spend in Europe 2021, by format
- Distribution of online ad spending in Central and Eastern Europe 2018, by format
- Increase in the market volume of search engine advertising in China 2018-2015
- Growth of online advertising in Europe 2019, by format and device
- Google PLA spend change in the Netherlands 2016
- Search advertising spending in the U.S. 2019-2026
- Paid search ad spend in the Asia-Pacific region 2013-2018
- Growth of search ad spend in Europe 2012-2021
- Digital ad spend in the Netherlands 2012-2021, by format
- Digital display advertising revenue in Germany 2013-2022
- Growth of digital display ad spending in Europe 2012-2021
- Online advertising market value in Poland 2010-2021
- Ad technology market size in Japan FY 2020-2027
- North Macedonia: number of fur article manufacturers 2011-2016
- Romania: number of footwear manufacturers 2011-2020
Further Content: You might find this interesting as well
Statistics
- Growth of digital ad spend in Europe 2021, by format
- Distribution of online ad spending in Central and Eastern Europe 2018, by format
- Increase in the market volume of search engine advertising in China 2018-2015
- Growth of online advertising in Europe 2019, by format and device
- Google PLA spend change in the Netherlands 2016
- Search advertising spending in the U.S. 2019-2026
- Paid search ad spend in the Asia-Pacific region 2013-2018
- Growth of search ad spend in Europe 2012-2021
- Digital ad spend in the Netherlands 2012-2021, by format
- Digital display advertising revenue in Germany 2013-2022
- Growth of digital display ad spending in Europe 2012-2021
- Online advertising market value in Poland 2010-2021
- Ad technology market size in Japan FY 2020-2027
- North Macedonia: number of fur article manufacturers 2011-2016
- Romania: number of footwear manufacturers 2011-2020
IAB Europe. (June 30, 2022). Leading search advertising markets in Europe in 2021, by spending (in million euros) [Graph]. In Statista. Retrieved February 09, 2023, from https://www.statista.com/statistics/455038/europe-fastest-growing-paid-search-ad-markets/
IAB Europe. "Leading search advertising markets in Europe in 2021, by spending (in million euros)." Chart. June 30, 2022. Statista. Accessed February 09, 2023. https://www.statista.com/statistics/455038/europe-fastest-growing-paid-search-ad-markets/
IAB Europe. (2022). Leading search advertising markets in Europe in 2021, by spending (in million euros). Statista. Statista Inc.. Accessed: February 09, 2023. https://www.statista.com/statistics/455038/europe-fastest-growing-paid-search-ad-markets/
IAB Europe. "Leading Search Advertising Markets in Europe in 2021, by Spending (in Million Euros)." Statista, Statista Inc., 30 Jun 2022, https://www.statista.com/statistics/455038/europe-fastest-growing-paid-search-ad-markets/
IAB Europe, Leading search advertising markets in Europe in 2021, by spending (in million euros) Statista, https://www.statista.com/statistics/455038/europe-fastest-growing-paid-search-ad-markets/ (last visited February 09, 2023)
Leading search advertising markets in Europe in 2021, by spending (in million euros) [Graph], IAB Europe, June 30, 2022. [Online]. Available: https://www.statista.com/statistics/455038/europe-fastest-growing-paid-search-ad-markets/