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Statements about content and audience in social media services in Finland 2016

Statements about the relationship of content and audience in social media services among the youth in Finland in 2016

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Sources

Release date

September 2016

Region

Finland

Survey time period

May to August, 2016

Number of respondents

5,520 respondents

Age group

13-29 years

Method of interview

Online survey

Supplementary notes

The figures are own calculations based on the data provided by the source. Percentage points exceeding 100 percent or missing percentage points to 100 percent are probably due to rounding.

According to the source the average respondent (n= 5520) was 19.5 years old and most of the respondents used social media from 6 to 9 hours per week. 70% of the respondents were women (n= 3838) and 28% of the respondents were men (n= 1562) with 2% of the respondents choosing the option "I don't want to say/ I can't say/ other". The target group was further split into three age groups:
13 to 17-year-olds (n= 2244), 18 to 22-year-olds (n= 1822) and 23 to 29-year-olds (n= 1454).

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