Distinguishing unsponsored and sponsored online search results in Finland 2016

This statistic presents the findings of a survey on ability to distinguish unsponsored and sponsored search results according to users in Finland as of April 2016. During the survey period, it was found that 19 percent of respondents totally agreed with a statement: 'It is clear which search results are sponsored and which are not sponsored.'

Please tell me to what extent you agree or disagree with the following statement: "It's clear which search results are sponsored and which are not"*

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Source

Release date

June 2016

Region

Finland

Survey time period

April 9, 2016 to April 18, 2016

Number of respondents

1,008 respondents

Age group

15 years and older

Method of interview

Face-to-face interview

Supplementary notes

* The original survey question was phrased as follows:
"QD1a.3 Please tell me to what extent you agree or disagree with the following statements on search engines.
It's clear which search results are sponsored (meaning that companies pay for their products or services to appear on the search results page) and which are not sponsored"

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Statistics on "Online search usage"

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