Noticeability of purchase history based product recommendations in the U.S. 2016

This statistic gives information on level of noticeability of purchase history based product recommendations in the United States as of August 2016, by retailer type. During the survey, 27 percent of respondents stated they noticed such recommendations and/or offers made by coffee shops.

Within the past 6 months, have you noticed if each of these retailers or companies have made recommendations and offers to you based on your past purchase history?

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Sources

Release date

August 2016

Region

United States

Survey time period

August 2016

Number of respondents

498 respondents

Age group

25 years and older

Method of interview

Online survey

Supplementary notes

Question: These next questions are about how some retailers or companies may use your purchase history or other available data to make recommendations and offers to you. Within the past 6 months, have you noticed if each of these retailers or companies have made recommendations and offers to you based on your past purchase history?
Values may not add up to 100 percent due to rounding.

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