Metrics used to measure marketing success in the UK 2020

Published by Statista Research Department, Jan 5, 2023
During a survey of marketers in the United Kingdom, it was found that the number of leads generated was the metric used most often to measure marketing success in 2020, named by 24.75 percent of responding industry professionals. Number of sales made ranked second, mentioned by 20.5 percent of respondents.

Metrics used to measure success of marketing campaigns in the United Kingdom (UK) in 2020

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Release date

January 2021

Region

United Kingdom

Survey time period

as of January 2021

Number of respondents

344 respondents

Special properties

among marketing directors, managers and executives

Supplementary notes

Original question: "How did you measure the success of your marketing channels in 2020?"
The source does not provide a date of survey. The date provided is the publication date.

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Overview

5

Financials

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Metrics

6

Marketer use

8

Consumer behavior

7

Further related statistics

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Topics

Digital marketing in the UKAdvertising in the UKProgrammatic advertising in the UKDigital advertising in EuropeDigital out-of-home advertising UK
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