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Adult views on targeted advertising in the U.S. 2019, by age

Published by A. Guttmann, Jul 11, 2019
This statistic shows the perception of targeted advertising according to adults in the United States as of May 2019, by age group. The survey results show, that 34 percent of respondents aged between 18 and 24 were of the opinion that targeted ads were an inappropriate use of personal data, whereas the same was true for 61 percent of respondents aged 55 and over.

Perception of targeted advertising according to adults in the United States as of May 2019, by age group

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Source

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Release date

May 2019

Region

United States

Survey time period

May 1, 2019

Number of respondents

3,132 respondents

Age group

18 years and older

Supplementary notes

Question: Which of the following comes closer to your view on targeted advertisements online (ads which generally are shown to you based on your demographic information and browser history)?

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