This statistic shows the perception of targeted advertising according to adults in the United States as of May 2019, by age group. The survey results show, that 34 percent of respondents aged between 18 and 24 were of the opinion that targeted ads were an inappropriate use of personal data, whereas the same was true for 61 percent of respondents aged 55 and over.
Perception of targeted advertising according to adults in the United States as of May 2019, by age group
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Single Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access
Corporate solution including all features.
* Prices do not include sales tax.
Further Content: You might find this interesting as well
Statistics
- U.S. internet users sharing user data for targeted ads 2018, by age group
- U.S. internet users not sharing user data for targeted ads 2018, by age group
- Interactive, VoD and addressable TV ad spend in the U.S. 2010-2020
- Hungarians' opinion on targeted ads 2019
- Addressable & data-enabled TV adoption among U.S. advertisers 2018
- Number of addressable TV households in the U.S. 2018, by type & provider
- Consumer awareness and familiarity with the AdChoices icon in Canada 2016-2017
- French public opinion on marketing practices on e-commerce websites 2018
- Effectiveness of audience targeting with use of data worldwide 2018, by business type
- Share of Hungarians seeing targeted ads 2019, by website type and age
- Opinion of French about targeted advertisement on e-commerce websites by age 2018
- Assessment of French about product suggestions on e-commerce websites by age 2018
- Latin America: public opinion on using big data to target online advertising 2017
- Gen Z attitudes to online advertising in the UK in 2020
- Perceived influence of advertising aimed at children in the Netherlands 2017
- Perceived efficacy of targeted advertising in Spain 2018-2020
- Leading types of ads seen as well targeted by U.S. consumers in 2017
- Consumer responses to mistargeted marketing efforts in the U.S. 2015
- Industry revenue of “manufacture of doors and windows of metal“ in Croatia 2012-2025
YouGov. (May 1, 2019). Perception of targeted advertising according to adults in the United States as of May 2019, by age group [Graph]. In Statista. Retrieved July 04, 2022, from https://www.statista.com/statistics/998628/adult-opinion-targeted-ads-age-us/
YouGov. "Perception of targeted advertising according to adults in the United States as of May 2019, by age group." Chart. May 1, 2019. Statista. Accessed July 04, 2022. https://www.statista.com/statistics/998628/adult-opinion-targeted-ads-age-us/
YouGov. (2019). Perception of targeted advertising according to adults in the United States as of May 2019, by age group. Statista. Statista Inc.. Accessed: July 04, 2022. https://www.statista.com/statistics/998628/adult-opinion-targeted-ads-age-us/
YouGov. "Perception of Targeted Advertising According to Adults in The United States as of May 2019, by Age Group." Statista, Statista Inc., 1 May 2019, https://www.statista.com/statistics/998628/adult-opinion-targeted-ads-age-us/
YouGov, Perception of targeted advertising according to adults in the United States as of May 2019, by age group Statista, https://www.statista.com/statistics/998628/adult-opinion-targeted-ads-age-us/ (last visited July 04, 2022)