U.S. Baby Boomers: social media reach 2018

Percentage of U.S. Baby Boomers who use selected social networks as of January 2018

U.S. Baby Boomers: social media reach 2018 This statistic shows the share of Baby Boomer internet users in the United States who were using selected social networks as of January 2018. During that period of time, 21 percent of U.S. adults aged between 50 and 64 years used the photo sharing app Instagram.
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Percentage of U.S. Baby Boomers who use selected social networks as of January 2018

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Share of U.S. Baby Boomer adults
YouTube68%
Facebook65%
Pinterest26%
LinkedIn24%
Instagram21%
Twitter19%
WhatsApp17%
Snapchat10%
Share of U.S. Baby Boomer adults
YouTube68%
Facebook65%
Pinterest26%
LinkedIn24%
Instagram21%
Twitter19%
WhatsApp17%
Snapchat10%
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This statistic shows the share of Baby Boomer internet users in the United States who were using selected social networks as of January 2018. During that period of time, 21 percent of U.S. adults aged between 50 and 64 years used the photo sharing app Instagram.
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