U.S. Baby Boomers: social media reach 2019

This statistic shows the share of Baby Boomer internet users in the United States who were using selected social networks as of February 2019. During that period of time, 23 percent of U.S. adults aged between 50 and 64 years used the photo sharing app Instagram.

Percentage of U.S. Baby Boomers who use selected social networks as of February 2019

Share of U.S. Baby Boomer adults
YouTube70%
Facebook68%
Pinterest27%
LinkedIn24%
Instagram23%
Twitter17%
WhatsApp16%
Snapchat9%
Reddit6%
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Source

Release date

June 2019

Region

United States

Survey time period

January 8 to February 7, 2019

Number of respondents

total survey n = 2,002

Age group

50 to 64 years

Method of interview

Telephone interview

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Statistics on "Mobile social media usage in the United States"

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