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Visibility of targeted ads according to consumers in the United States as of April 2017, by ethnicity
Targeted ads visibility in the U.S. 2017, by ethnicity
The graph shows data on the visibility of targeted advertising according to U.S. consumers as of April 2017, broken down by ethnicity. During a survey, 30 percent of Hispanic respondents stated they had never seen ads targeted to them on websites they visited frequently.
Visibility of targeted ads according to consumers in the United States as of April 2017, by ethnicity
White HispanicAfro AmericanOther
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Source

Release date

April 2017

Region

United States

Survey time period

March 30 to April 1, 2017

Number of respondents

2,200 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Question: Have you ever seen ads targeted to you on websites you visit frequently?

Targeted ads visibility in the U.S. 2017, by ethnicity
The graph shows data on the visibility of targeted advertising according to U.S. consumers as of April 2017, broken down by ethnicity. During a survey, 30 percent of Hispanic respondents stated they had never seen ads targeted to them on websites they visited frequently.
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Statistics on "Advertising consumption and perception"
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