Native advertising was the most popular advertising technology that Russian companies wanted to experiment with in 2020, named by 39 percent of respondents. Furthermore, more than one third of brands planned to try out assessing the impact of digital ads on their sales by employing large research companies, and approximately one quarter was interested in experimenting with AR/VR advertising.
Which of the listed technologies do you plan to experiment with in 2020?
* According to the source, participants were mostly employees responsible for ad budget allocation working for online and offline companies.
By profile, 65 percent of surveyed companies engaged in FMCG, cars, medicines, electronics, etc., five percent were retailers, primarily of clothing, footwear, and home appliances, and 13 percent were various service providers, such as communication, banking, insurance, etc.17 percent of respondents are real estate, entertainment, and media enterprises or state companies.
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Data Insight (RU). (May 14, 2020). Which of the listed technologies do you plan to experiment with in 2020? [Graph]. In Statista. Retrieved November 07, 2024, from https://www.statista.com/statistics/1058759/new-online-ad-formats-use-by-russian-companies/
Data Insight (RU). "Which of the listed technologies do you plan to experiment with in 2020?." Chart. May 14, 2020. Statista. Accessed November 07, 2024. https://www.statista.com/statistics/1058759/new-online-ad-formats-use-by-russian-companies/
Data Insight (RU). (2020). Which of the listed technologies do you plan to experiment with in 2020?. Statista. Statista Inc.. Accessed: November 07, 2024. https://www.statista.com/statistics/1058759/new-online-ad-formats-use-by-russian-companies/
Data Insight (RU). "Which of The Listed Technologies Do You Plan to Experiment with in 2020?." Statista, Statista Inc., 14 May 2020, https://www.statista.com/statistics/1058759/new-online-ad-formats-use-by-russian-companies/
Data Insight (RU), Which of the listed technologies do you plan to experiment with in 2020? Statista, https://www.statista.com/statistics/1058759/new-online-ad-formats-use-by-russian-companies/ (last visited November 07, 2024)
Which of the listed technologies do you plan to experiment with in 2020? [Graph], Data Insight (RU), May 14, 2020. [Online]. Available: https://www.statista.com/statistics/1058759/new-online-ad-formats-use-by-russian-companies/