Online adaptive bitrate standard use for streaming video worldwide 2016-2018

The statistic shows the market share held by the three major adaptive bitrate standards used by online video publishers from 2016 to 2018. In 2018, 67 percent of publishers opted to use HLS, primarily due to its compatibility over a wide range of devices, browsers, and OTT players. The fifth version of HLS was released in September 2016 and introduced support for fragmented video playback, assisting with the insertion of advertising dynamically throughout a video.

Market share of adaptive bitrate standards for online video streaming worldwide from 2016 to 2018

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Source

Release date

April 2019

Region

Worldwide

Survey time period

2016 to 2018

Special properties

Over 3000 leading broadcasters and content publishers

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Statistics on "Online video in the United States"

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