During the third quarter of 2022, online videos recorded an audience reach of almost 89 percent among internet users in the United States. Music videos recorded the highest category reach, with 43 percent of responding internet users reporting to watching this type of video online each week.
Most popular video content type for internet users in the United States during 3rd quarter 2022, by weekly usage reach
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Other statistics that may interest you Online video in the United States
Overview
6
- Premium Statistic U.S. consumer spending on digital home entertainment 2012-2022, by type
- Premium Statistic Television and video access types in households in the U.S. 2021-2022
- Premium Statistic Drivers of digital video purchases in the U.S. 2023
- Premium Statistic Most used devices for digital videos in the U.S. 2023
- Premium Statistic Users of video-on-demand in the U.S. 2017-2027, by type
- Premium Statistic Impact of online video consumption on TV time in the U.S. 2022, by age group
Platform benchmarks
8
- Premium Statistic Awareness and download intent for selected video apps among U.S. consumers 2023
- Premium Statistic Digital video purchases by brand in the U.S. 2023
- Premium Statistic Penetration rates of selected subscription video-on-demand services in the U.S. 2022
- Premium Statistic Leading U.S. video properties 2023, by reach
- Premium Statistic Most popular AVOD/FAST services in the U.S. and Canada 2022
- Premium Statistic Most popular TVOD services in the U.S. and Canada 2022
- Basic Statistic Most popular online video type in the U.S. 2022
- Basic Statistic Most popular free services used to watch online videos in the U.S. 2022, by age group
User engagement
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- Premium Statistic Average daily media use in the U.S. 2022, by medium
- Premium Statistic U.S. viewer awareness and understanding of major streaming services 2023
- Premium Statistic U.S. leading video content type Q3 2022, by usage reach
- Premium Statistic U.S. device usage for weekly online video viewing 2022, by age group
- Premium Statistic Digital video watching frequency among U.S. adults 2022, by age group
- Premium Statistic Preferred digital video content by genre in the U.S. 2023
- Premium Statistic U.S. adults time spent per day on Netflix, TikTok, and YouTube 2020-2024
Video streaming on-demand
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- Premium Statistic Video streaming audience in the U.S. 2021-2023, by platform
- Premium Statistic Subscriptions to SVOD services in the U.S. 2027, by provider
- Basic Statistic SVOD revenue in the U.S. 2011-2022
- Premium Statistic Quarterly Netflix paid streaming subscribers in the U.S. and Canada 2013-2023
- Premium Statistic Netflix subscriptions in the U.S. 2023
- Premium Statistic Frequency of using Disney Plus in the U.S. 2022, by generation
- Premium Statistic HBO Max subscriber additions in the U.S. 2021-2022, by tier
- Premium Statistic Benefits for U.S. YouTube TV users to subscribing to video streaming platforms 2023
Social video & UGC
5
- Premium Statistic U.S. users creating videos for the internet 2022, by age group
- Premium Statistic U.S. daily social video consumption 2019-2026
- Basic Statistic U.S. user engagement on short video platform 2022
- Premium Statistic U.S. TikTok users share of time spent on social media apps 2023
- Premium Statistic Number of Snapchat users in the United States 2020-2023
Live streaming
6
- Premium Statistic Most popular platforms used to watch live streams in the U.S. 2022, by age group
- Premium Statistic Video game streaming sites usage in the U.S. 2022
- Premium Statistic Frequency of watching live stream video in the U.S. 2022, by age group
- Premium Statistic U.S. users who made money from live streaming content 2022, by age
- Premium Statistic Product categories in online video shopping events U.S. 2022, by video use
- Premium Statistic Users who bought at a livestream shopping event in the U.S. 2022, by age group
Mobile video apps
5
- Premium Statistic U.S. download share of entertainment apps 2022, by subcategory
- Premium Statistic Awareness and download intent for shopping apps among U.S. consumers 2023
- Basic Statistic Most downloaded entertainment and streaming apps U.S. 2022
- Basic Statistic Weekly hours spent on leading video streaming apps among U.S. Gen Z mobile users 2023
- Premium Statistic U.S. children daily time on video apps 2022
Spotlight: online video advertising
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- Premium Statistic Leading digital consumer engagement tactics worldwide 2022
- Premium Statistic Video ad viewability rates worldwide 2022, by device
- Premium Statistic Digital Market Outlook: digital video advertising spending in selected countries 2022
- Basic Statistic Breakdown of U.S. online ad revenue 2022, by format
- Premium Statistic Leading short video platforms used by U.S. ad buyers 2022
Further Content: You might find this interesting as well
We Are Social, & DataReportal, & Meltwater. (January 31, 2023). Most popular video content type for internet users in the United States during 3rd quarter 2022, by weekly usage reach [Graph]. In Statista. Retrieved November 29, 2023, from https://www.statista.com/statistics/1292977/top-video-content-type-us-by-reach/
We Are Social, und DataReportal, und Meltwater. "Most popular video content type for internet users in the United States during 3rd quarter 2022, by weekly usage reach." Chart. January 31, 2023. Statista. Accessed November 29, 2023. https://www.statista.com/statistics/1292977/top-video-content-type-us-by-reach/
We Are Social, DataReportal, Meltwater. (2023). Most popular video content type for internet users in the United States during 3rd quarter 2022, by weekly usage reach. Statista. Statista Inc.. Accessed: November 29, 2023. https://www.statista.com/statistics/1292977/top-video-content-type-us-by-reach/
We Are Social, and DataReportal, and Meltwater. "Most Popular Video Content Type for Internet Users in The United States during 3rd Quarter 2022, by Weekly Usage Reach." Statista, Statista Inc., 31 Jan 2023, https://www.statista.com/statistics/1292977/top-video-content-type-us-by-reach/
We Are Social & DataReportal & Meltwater, Most popular video content type for internet users in the United States during 3rd quarter 2022, by weekly usage reach Statista, https://www.statista.com/statistics/1292977/top-video-content-type-us-by-reach/ (last visited November 29, 2023)
Most popular video content type for internet users in the United States during 3rd quarter 2022, by weekly usage reach [Graph], We Are Social, & DataReportal, & Meltwater, January 31, 2023. [Online]. Available: https://www.statista.com/statistics/1292977/top-video-content-type-us-by-reach/