Estimated annual YouTube revenue in the U.S. 2020-2025, by type

Published by Laura Ceci, Dec 21, 2023
In 2023, YouTube was projected to generate an estimated 15 billion U.S. dollars in advertising revenue and only three billion U.S. dollars in subscription revenues. Advertising is also estimated to account for the lion's share of the video platform's revenue in 2025.

Projected revenue of YouTube in the United States from 2020 to 2025, by type (in billion U.S. dollars)

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Release date

October 2023

Region

United States

Survey time period

2020 to 2023

Special properties

all figures are estimates; YouTube subscription revenue does not include revenue from YouTube TV but does include YouTuve Music

Supplementary notes

*Forecast

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Statistics on " Online video in the United States "

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Other statistics that may interest you Online video in the United States

Overview

4

Platform benchmarks

4

User engagement

5

Video streaming on-demand

8

Social video & UGC

8

Live streaming

5

Mobile video apps

5

Spotlight: online video advertising

5

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Topics

Online video usage in the United StatesSocial media usage in the United StatesNetflixStreaming in the United StatesYouTube
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