Telstra's retail market share of fixed broadband services in Australia 2012-2019

As of June 2019, Telstra held a 47 percent share of the fixed broadband services retail market in Australia. This marked an increase on the previous year and continues to establish Telstra’s telecommunications market dominance as a broadband Internet Service Provider.

Australia’s former public telecommunications provider

Telstra was originally the national publicly owned telecommunications company until it began privatization in 1997. Since then, Telstra shares have had a presence on the ASX and the company has generally retained market dominance over telephone and internet services. However, with the roll-out of the National Broadband Network (NBN), Telstra’s dominance could be threatened and its existing network infrastructure superseded. Nevertheless, Telstra maintains strong brand recognition, placing only second to Woolworths in the top ten list of most valuable brands in Australia.

Competitors

Telstra’s revenue for 2019 exceeded 25 billion Australian dollars, as it has done for the previous five years. By comparison, Optus, Telstra’s nearest telecommunications competitor, reported revenue of under nine billion Australian dollars. Other competitors, such as TPG which acquired iiNet in 2015, do not come close to Telstra in terms of revenue and market share. However, TPG may be one to watch if a planned merger with Vodafone is successful.

Telstra's retail market share of fixed broadband services in Australia from June 2012 to June 2019

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Sources

Release date

December 2019

Region

Australia

Survey time period

June 2012 to 2019

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Statistics on "NBN Co. in Australia"

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