Changing audience preference
Online media and entertainment gradually took over traditional media in recent years. With the popularity of social media and streaming platforms, many Filipino audiences have turned to such media. A recent survey has revealed that Filipinos spent over nine hours on average browsing the internet on all devices, followed by social media use and watching television.
Social media advertising
Daily, people spend a lot of time online and discover products through media posts through different channels. Another effective way of marketing is through social media, and digital buyers most likely find out about a brand through their Facebook account. With the number of internet users increasing to an estimate of 85 million in the Philippines in 202, turning to social media for advertising may be more effective for B2C e-commerce.