Brazil: WhatsApp user share 2017-2018

In 2018, approximately two thirds (66 percent) of people surveyed in Brazil said they were on WhatsApp, slightly down from 68 percent of respondents a year earlier. Yet WhatsApp was one of the most popular messaging apps among smartphone users in the South American country, with over 90 percent of its users saying they used WhatsApp on a daily basis.

A multipurpose solution

Brazilians use WhatsApp mainly for sending texts, voice messages, and images to each other. But the app’s usage in the Portuguese-speaking country goes beyond interpersonal communication. Restaurants in Brazil may receive food delivery orders via Whatsapp, for instance. Moreover, it has been estimated that the cost of customer service via WhatsApp was eight times smaller than that via telephone in Brazil.

A medium for disinformation?

The massive usage of WhatsApp among Brazilians has been raising concerns of spread of fake news. There are reports of thousands of bots publicizing incorrect or misleading content favorable to president Jair Bolsonaro, for example. The ongoing effects of this practice in a post-truth era are still to be fully disclosed, particularly in a country where nearly half of news consumers used WhatsApp as a source of news, on average.

Share of WhatsApp users in Brazil in 2017 and 2018

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Release date

November 2018


Brazil, Central and South America

Survey time period

2017 and 2018**

Number of respondents

1,204 respondents***

Special properties

Share of people who claimed to use WhatsApp

Method of interview

Face-to-face interview

Supplementary notes

* Value retrieved from an earlier publication (page 43).
** In 2018, the survey took place from June 15 to July 15.
*** Number of respondents in 2018.

During the survey, the following question was posed: "¿Usa ud. alguno de los siguientes servicios de redes sociales si es que usa alguno?".
The wording chosen for this statistic may differ slightly from the original.
Multiple answers were possible.
The source does not specify the age of respondents.

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