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User penetration rate of WhatsApp in Brazil in 2016 and 2017

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Brazil: WhatsApp user penetration 2016-2017 This statistic shows the results of a public opinion survey carried out in Brazil in 2016 and 2017. When asked which online social network they used, approximately 68 percent of respondents claimed to be WhatsApp users in 2017, up from 54 percent of the people surveyed in 2016.
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Share of respondents
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Share of respondents
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Description Source More information
This statistic shows the results of a public opinion survey carried out in Brazil in 2016 and 2017. When asked which online social network they used, approximately 68 percent of respondents claimed to be WhatsApp users in 2017, up from 54 percent of the people surveyed in 2016.
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Release date
November 2017
Region
Brazil, Central and South America
Survey time period
2016 and 2017**
Number of respondents
1,250 respondents***
Special properties
Share of people who claimed to use WhatsApp
Method of interview
Face-to-face interview
Supplementary notes
* Value retrieved from the report El ADN de la integración regional (page 114).
** In 2017, the survey took place from June 22 to August 28.
*** Number of respondents in 2017.
During the survey, the following question was posed: "¿Usa ud. alguno de los siguientes servicios de redes sociales si es que usa alguno?".
The wording chosen for this statistic may differ slightly from the original.
Multiple answers were possible.
The source does not specify the age of respondents.

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