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Understanding of personalization in marketing among U.S. consumers 2017
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Understanding of personalization in marketing among U.S. consumers 2017
Consumer interpretations of marketing content personalization in the United States as of April 2017
by A. Guttmann,
last edited
Feb 20, 2018
This statistic shows the ways in which consumers in the U.S. interpret personalization in marketing as of April 2017. The findings show that 16 percent of respondents believed that personalization is to do with offering personalized offers, products and coupons that meet their needs.
Consumer interpretations of marketing content personalization in the United States as of April 2017
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Description
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by A. Guttmann,
last edited
Feb 20, 2018
This statistic shows the ways in which consumers in the U.S. interpret personalization in marketing as of April 2017. The findings show that 16 percent of respondents believed that personalization is to do with offering personalized offers, products and coupons that meet their needs.
- Show sources information
- Show publisher information
- Release date
- January 2018
- Region
- United States
- Survey time period
- April 2017
- Number of respondents
- 1,000 respondents
- Age group
- 18-64 years
- Supplementary notes
- Question asked: For this survey, we will be focusing on the topic of personalized experiences that a company might offer to their customers. Thinking about these personalized experiences, what does this mean to you? Please be as specific as possible.
Source
- Show sources information
- Show publisher information
- Release date
- January 2018
More information
- Region
- United States
- Survey time period
- April 2017
- Number of respondents
- 1,000 respondents
- Age group
- 18-64 years
- Supplementary notes
- Question asked: For this survey, we will be focusing on the topic of personalized experiences that a company might offer to their customers. Thinking about these personalized experiences, what does this mean to you? Please be as specific as possible.
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Statistics on "Marketing personalization"
- Overview & usage
The most important statistics
- Digital channels in which personalized communication is used worldwide as of March 2018Usage of personalization in digital marketing channels worldwide 2018
- Leading types of personalization experiences used by marketers worldwide as of March 2017Most used types of personalization experiences by marketers worldwide 2017
- Most used formats of personalization according to marketing professionals worldwide as of March 2018Personalization format usage worldwide 2018
- Leading digital marketing personalization technologies used by large companies worldwide as of May 2016Digital marketing personalization technologies used by companies worldwide 2016
- Share of marketing budgets devoted to personalized digital marketing communications worldwide as of May 2016Share of marketing budget spent on digital personalization worldwide 2016
- Leading criteria used for targeting visitors or users to personalize experiences according to marketing professionals worldwide as of March 2018Data used by marketers when targeting for personalization worldwide 2018
- Share of marketers using age data for content personalization in the United States as of September 2017, by channel Share of marketers personalizing by age in the U.S. 2017, by channel
- Marketer perspective
The most important statistics
- Leading benefits from website and in-app personalization according to marketing professionals worldwide as of March 2017Leading website and in-app personalization benefits worldwide 2017
- Leading obstacles to using personalization according to marketers in North America as of October 2017Main obstacles to using personalization among North American marketers 2017
- Perceived level of ROI generated by selected digital marketing channels according to marketers worldwide as of June 2017Perceived ROI level from digital marketing channels worldwide 2017
- Company adoption level of selected marketing technologies according to ad and marketing executives in North America as of June 2017North American company adoption levels of selected marketing technologies in 2017
- Share of marketing professionals satisfied with levels of personalization in digital marketing channels worldwide as of March 2017Degrees of satisfaction with online channel personalization levels worldwide 2017
- Leading ways of using data to facilitate marketing personalization according to industry professionals worldwide as of November 2016Personalization in marketing - ways of using data 2016
- Consumer perspective
The most important statistics
- Consumer interpretations of marketing content personalization in the United States as of April 2017Understanding of personalization in marketing among U.S. consumers 2017
- Attitudes towards marketing content personalization the United States as of April 2017Opinions on personalization in marketing in the U.S. 2017
- Consumer attitude towards companies using their purchase history for shopping recommendations sent to mobile phones in the United States as of December 2017U.S. consumer view of purchase history based mobile shopping recommendations 2017
- Appreciation of personalized recommendations on selected online platforms according to consumers in the United States as of May 2017U.S. consumer appreciation of personalized recommendations on selected platforms 2017
- Preferred form of retail personalization among shoppers in North America as of November 2017, by genderNorth American consumer preference of retail personalization form 2017, by gender
- Preferred form of retail personalization among shoppers in North America as of November 2017, by age groupNorth American consumer preference of retail personalization form 2017, by age group
- Share of U.S. consumers who expect to be delivered personalized experiences within one hour of identifying themselves to a brand as of September 2017U.S. consumer expected personalized experiences in exchange for personal data 2017
- Share of consumers who think companies are successful at delivering online personalized experiences in the United States as of April 2017, by industryU.S. consumer view of successful online personalization use 2017, by industry
- Effectiveness
The most important statistics
- Most effective personalization tactics according to marketing executives in the United States as of April 2017Most effective personalization strategies in the U.S. 2017
- Most successful e-commerce marketing personalization techniques worldwide as of June 2017, based on average uplift in revenue-per-visitor (RPV)Top-performing e-commerce marketing personalization tactics worldwide 2017
- Share of consumers who expect personalized shopping experiences vs. their actual experiences as of September 2017, by channelU.S. personalized shopping experiences: expectations vs. reality 2017, by channel
- Ways in which companies are successful at personalization on websites and mobile apps according to consumers in the United States as of April 2017Companies doing well at personalization online in the U.S. 2017
- Ways in which companies are successful at personalization in physical locations according to consumers in the United States as of April 2017Companies doing well at personalization offline in the U.S. 2017
- Share of consumers who find online store product suggestions matching their buying interests in the United States as of May 2017U.S. consumers view of online store product suggestions 2017
- Frequency of purchasing items suggested by online stores in the United States as of May 2017, by incomeFrequency of purchasing items suggested by online stores in the U.S. 2017, by income
The most important statistics
- Key performance indicators (KPIs) of personalized vs. non-personalized e-mail content in the United States as of April 2017KPIs of personalized vs. non-personalized e-mails in the U.S. 2017
- Most effective e-mail tactics in driving conversions according to online retailers as of June 2016E-mail tactics seen as driving conversions according to online retailers 2016
- Planned changes in e-mail marketing strategies according to retailers in North America between 2016 and 2018North America: planned changes in e-mail marketing strategies 2016-2018
- Average conversion rate of triggered e-mails in the United States in 2016, by order value Triggered e-mails average conversion rates in the U.S. in 2016, by order value
- Revenue per triggered e-mail in the United States in 2016, by type (in U.S. dollars)Revenue per triggered e-mail in the U.S. in 2016, by type
- Personalized e-mail marketing target groups in North America as of September 2016North America: personalized e-mail marketing target groups 2016
- Share of marketers using age data for content personalization in the United States as of September 2017, by channel Share of marketers personalizing by age in the U.S. 2017, by channel
- Share of consumers who find selected e-mail marketing practices annoying in the United States as of July 2017U.S. consumers annoyance with selected e-mail marketing practices in 2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Number of personalized message versions created for a given campaign worldwide 2016
- U.S. consumer view of successful offline personalization use 2017, by industry
- Share of marketeers with customer knowledge in the Netherlands 2016, by source
- Share of marketeers telling the same brand story everywhere in the Netherlands 2016
- Share marketeers adjusting message to the customer context in the Netherlands 2016
- Share of marketers with customer knowledge by knowledge in the Netherlands 2016
- Importance of personalization to brands's success as per marketers in the U.S. 2014
- E-mail subject personalization influence on open rate America Q1 2015, by industry
- Consumer responses to mistargeted marketing efforts in the U.S. 2015
- Consumer responses to correctly personalized websites in the U.S. 2015
- Views on receiving targeted advertisements based on user data in Sweden 2018
- Personalized online presence by companies in the Netherlands 2016, by channel
- Identity-related data sources used for marketing personalization worldwide 2015
- Enterprises that personalize web content for regular visitors in Sweden 2016, by size
- Distribution of personalized B2C shopping experience in the Benelux region 2016
- Canada attitude towards personal info sharing 2015
- Survey on awareness of personal online data usage in Norway 2015
- Type of personal information shared with companies 2015
- U.S. perspectives on the future of in-car advertising 2017
- Boat trailers- number of units sold in the U.S. 2013
Studies
- Marketing personalization
- The Power Of Me
- The Personalization Imperative For Content Marketing
- B2C Marcomm Personalization
- Data usage in marketing and advertising
- 2019 Location-Based Marketing Report
- Global Data Market Size 2016-2018
- State of Data Report December 2017
- The Data-Centric Organization 2018
- Advanced TV Trends
- Digital Advertising 2020
Statistics on "Marketing personalization"
- Usage of personalization in digital marketing channels worldwide 2018
- Most used types of personalization experiences by marketers worldwide 2017
- Personalization format usage worldwide 2018
- Digital marketing personalization technologies used by companies worldwide 2016
- Share of marketing budget spent on digital personalization worldwide 2016
- Data used by marketers when targeting for personalization worldwide 2018
- Share of marketers personalizing by age in the U.S. 2017, by channel
- Leading website and in-app personalization benefits worldwide 2017
- Main obstacles to using personalization among North American marketers 2017
- Perceived ROI level from digital marketing channels worldwide 2017
- North American company adoption levels of selected marketing technologies in 2017
- Degrees of satisfaction with online channel personalization levels worldwide 2017
- Personalization in marketing - ways of using data 2016
- Understanding of personalization in marketing among U.S. consumers 2017
- Opinions on personalization in marketing in the U.S. 2017
- U.S. consumer view of purchase history based mobile shopping recommendations 2017
- U.S. consumer appreciation of personalized recommendations on selected platforms 2017
- North American consumer preference of retail personalization form 2017, by gender
- North American consumer preference of retail personalization form 2017, by age group
- U.S. consumer expected personalized experiences in exchange for personal data 2017
- U.S. consumer view of successful online personalization use 2017, by industry
- Companies U.S. consumers view as best at personalizing online experiences 2016
- Most effective personalization strategies in the U.S. 2017
- Top-performing e-commerce marketing personalization tactics worldwide 2017
- U.S. personalized shopping experiences: expectations vs. reality 2017, by channel
- Companies doing well at personalization online in the U.S. 2017
- Companies doing well at personalization offline in the U.S. 2017
- U.S. consumers view of online store product suggestions 2017
- Frequency of purchasing items suggested by online stores in the U.S. 2017, by income
- KPIs of personalized vs. non-personalized e-mails in the U.S. 2017
- E-mail tactics seen as driving conversions according to online retailers 2016
- North America: planned changes in e-mail marketing strategies 2016-2018
- Triggered e-mails average conversion rates in the U.S. in 2016, by order value
- Revenue per triggered e-mail in the U.S. in 2016, by type
- North America: personalized e-mail marketing target groups 2016
- U.S. consumers annoyance with selected e-mail marketing practices in 2017
- U.S. consumers' frustration with e-mail personalization errors in 2017
- Number of personalized message versions created for a given campaign worldwide 2016
- U.S. consumer view of successful offline personalization use 2017, by industry
- Share of marketeers with customer knowledge in the Netherlands 2016, by source
- Share of marketeers telling the same brand story everywhere in the Netherlands 2016
- Share marketeers adjusting message to the customer context in the Netherlands 2016
- Share of marketers with customer knowledge by knowledge in the Netherlands 2016
- Importance of personalization to brands's success as per marketers in the U.S. 2014
- E-mail subject personalization influence on open rate America Q1 2015, by industry
- Consumer responses to mistargeted marketing efforts in the U.S. 2015
- Consumer responses to correctly personalized websites in the U.S. 2015
- Views on receiving targeted advertisements based on user data in Sweden 2018
- Personalized online presence by companies in the Netherlands 2016, by channel
- Identity-related data sources used for marketing personalization worldwide 2015
- Enterprises that personalize web content for regular visitors in Sweden 2016, by size
- Distribution of personalized B2C shopping experience in the Benelux region 2016
- Canada attitude towards personal info sharing 2015
- Survey on awareness of personal online data usage in Norway 2015
- Type of personal information shared with companies 2015
- U.S. perspectives on the future of in-car advertising 2017
- Boat trailers- number of units sold in the U.S. 2013
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