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Understanding of personalization in marketing among U.S. consumers 2017

Published by A. Guttmann, Feb 20, 2018
This statistic shows the ways in which consumers in the U.S. interpret personalization in marketing as of April 2017. The findings show that 16 percent of respondents believed that personalization is to do with offering personalized offers, products and coupons that meet their needs.

Consumer interpretations of marketing content personalization in the United States as of April 2017

Share of respondents
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Release date

January 2018

Region

United States

Survey time period

April 2017

Number of respondents

1,000 respondents

Age group

18-64 years

Supplementary notes

Question asked: For this survey, we will be focusing on the topic of personalized experiences that a company might offer to their customers. Thinking about these personalized experiences, what does this mean to you? Please be as specific as possible.

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