This statistic shows the ways in which consumers in the U.S. interpret personalization in marketing as of April 2017. The findings show that 16 percent of respondents believed that personalization is to do with offering personalized offers, products and coupons that meet their needs.
Consumer interpretations of marketing content personalization in the United States as of April 2017
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Epsilon. (January 4, 2018). Consumer interpretations of marketing content personalization in the United States as of April 2017 [Graph]. In Statista. Retrieved March 03, 2021, from https://www.statista.com/statistics/808407/consumer-interpretation-of-marketing-personalization/
Epsilon. "Consumer interpretations of marketing content personalization in the United States as of April 2017." Chart. January 4, 2018. Statista. Accessed March 03, 2021. https://www.statista.com/statistics/808407/consumer-interpretation-of-marketing-personalization/
Epsilon. (2018). Consumer interpretations of marketing content personalization in the United States as of April 2017. Statista. Statista Inc.. Accessed: March 03, 2021. https://www.statista.com/statistics/808407/consumer-interpretation-of-marketing-personalization/
Epsilon. "Consumer Interpretations of Marketing Content Personalization in The United States as of April 2017." Statista, Statista Inc., 4 Jan 2018, https://www.statista.com/statistics/808407/consumer-interpretation-of-marketing-personalization/
Epsilon, Consumer interpretations of marketing content personalization in the United States as of April 2017 Statista, https://www.statista.com/statistics/808407/consumer-interpretation-of-marketing-personalization/ (last visited March 03, 2021)