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Consumer interpretations of marketing content personalization in the United States as of April 2017

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Understanding of personalization in marketing among U.S. consumers 2017 This statistic shows the ways in which consumers in the U.S. interpret personalization in marketing as of April 2017. The findings show that 16 percent of respondents believed that personalization is to do with offering personalized offers, products and coupons that meet their needs.
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Description Source More information
This statistic shows the ways in which consumers in the U.S. interpret personalization in marketing as of April 2017. The findings show that 16 percent of respondents believed that personalization is to do with offering personalized offers, products and coupons that meet their needs.
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Release date
January 2018
Region
United States
Survey time period
April 2017
Number of respondents
1,000 respondents
Age group
18-64 years
Supplementary notes
Question asked: For this survey, we will be focusing on the topic of personalized experiences that a company might offer to their customers. Thinking about these personalized experiences, what does this mean to you? Please be as specific as possible.

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