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Understanding of personalization in marketing among U.S. consumers 2017

Consumer interpretations of marketing content personalization in the United States as of April 2017

by A. Guttmann, last edited Feb 20, 2018
Understanding of personalization in marketing among U.S. consumers 2017 This statistic shows the ways in which consumers in the U.S. interpret personalization in marketing as of April 2017. The findings show that 16 percent of respondents believed that personalization is to do with offering personalized offers, products and coupons that meet their needs.
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Consumer interpretations of marketing content personalization in the United States as of April 2017

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