This statistic shows the ways in which consumers in the U.S. interpret personalization in marketing as of April 2017. The findings show that 16 percent of respondents believed that personalization is to do with offering personalized offers, products and coupons that meet their needs.
Consumer interpretations of marketing content personalization in the United States as of April 2017
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This statistic shows the ways in which consumers in the U.S. interpret personalization in marketing as of April 2017. The findings show that 16 percent of respondents believed that personalization is to do with offering personalized offers, products and coupons that meet their needs.
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Statistics
- U.S. consumer willingness to buy from companies using online personalization 2017
- U.S. consumer view of successful offline personalization use 2017, by industry
- Number of personalized message versions created for a given campaign worldwide 2016
- U.S. consumer willingness to buy from companies using offline personalization 2017
- Share marketeers adjusting message to the customer context in the Netherlands 2016
- Share of marketeers telling the same brand story everywhere in the Netherlands 2016
- Importance of personalization to brands's success as per marketers in the U.S. 2014
- Consumer responses to mistargeted marketing efforts in the U.S. 2015
- Consumer responses to correctly personalized websites in the U.S. 2015
- E-mail subject personalization influence on open rate America Q1 2015, by industry
- Identity-related data sources used for marketing personalization worldwide 2015
- Personalized online presence by companies in the Netherlands 2016, by channel
- Canada attitude towards personal info sharing 2015
- Distribution of B2C data collection use for relevant offers in Benelux region 2016
- Type of personal information shared with companies 2015
- Shopping: increased likelihood of buying clothing by personalized showcasing UK 2015
- Canada willingnes to share personal data with companies 2015, by type
- U.S. wholesale sales of hardware 1992-2013
- Revenue of land development in the U.S., 2009-2014
- Vehicle brand: people living in households that own/lease a MG/MGB (USA), 2013