Understanding of personalization in marketing among U.S. consumers 2017

This statistic shows the ways in which consumers in the U.S. interpret personalization in marketing as of April 2017. The findings show that 16 percent of respondents believed that personalization is to do with offering personalized offers, products and coupons that meet their needs.

Consumer interpretations of marketing content personalization in the United States as of April 2017

Share of respondents
--
--
--
--
--
Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

January 2018

Region

United States

Survey time period

April 2017

Number of respondents

1,000 respondents

Age group

18-64 years

Supplementary notes

Question asked: For this survey, we will be focusing on the topic of personalized experiences that a company might offer to their customers. Thinking about these personalized experiences, what does this mean to you? Please be as specific as possible.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Marketing personalization"

Further Content: You might find this interesting as well

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.