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Number of personalized message versions created for a given campaign worldwide 2016

This statistic shows the maximum number of personalized marketing message versions generated for a given initiative by marketers worldwide as of May 2016. The findings show that 31 percent of responding marketers reported using a maximum of ten or fewer tailored message versions for a given campaign, whereas for 11 percent of respondents the maximum number was between 1,001 and 2,000.

Maximum number of personalized marketing message versions generated for a given initiative worldwide as of May 2016

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Sources

Release date

May 2016

Region

Worldwide

Survey time period

May 2016

Number of respondents

67 respondents

Supplementary notes

Question: What is the maximum number of personalized message versions you have generated for a given initiative?
The source did not provide an exact date of survey; the survey date given is the publication date.

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Statistics on "Marketing personalization in the U.S."

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