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Digital marketing personalization technologies used by companies worldwide 2016

This statistic shows the leading digital marketing personalization technologies used by large companies worldwide as of May 2016. According to the most recent data, 71 percent of responding organizations used web analytics software for personalization purposes, with 56 percent saying that their most used personalization technology was a content management system.

Leading digital marketing personalization technologies used by large companies worldwide as of May 2016

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Sources

Release date

May 2016

Region

Worldwide

Survey time period

May 2016

Number of respondents

103 respondents

Supplementary notes

Question: Which of the following technologies does your organization currently have to enable digital personalization? (Select all that apply.)
The source did not provide an exact date of survey; the date of survey given is the date of publication..

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Statistics on "Marketing personalization in the U.S."

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