Share of digital advertising budgets traded programmatically worldwide 2017

This statistic shows the proportion of marketers' digital advertising budget that was traded programmatically worldwide as of March 2017. According to the survey results, 13 percent of marketers said that between 21 and 30 percent of their digital advertising budget was traded programmatically.

Proportion of digital advertising budgets traded programmatically according to marketing professionals worldwide as of March 2017

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Source

Release date

April 2017

Region

Worldwide

Survey time period

March 2017

Number of respondents

97 respondents

Special properties

among marketing professionals from advertisers in every large industry category

Supplementary notes

Question: Looking at your digital advertising budget across all your territories today, approximately what proportion is traded programmatically?

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