Share of TV advertising budget used on targeted advertising 2017, by region

This statistic shows the proportion of the TV advertising budget spent on targeted advertising according to marketers worldwide as of March 2017, broken down by region. The findings show that responding marketing professionals in the United States used 54 percent of their TV advertising budget for targeted advertising.

Proportion of TV advertising budget spent on targeted advertising according to marketers worldwide as of March 2017, by region

Share of budget
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Source

Release date

April 2017

Region

Worldwide

Survey time period

March 2017

Number of respondents

97 respondents

Special properties

among marketing professionals from advertisers in every large industry category

Supplementary notes

Question: Looking at your TV advertising budget today in your largest territories, approximately what proportion is spent on targeted TV advertising?

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