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Share of TV advertising budget used on targeted advertising 2017, by region

Proportion of TV advertising budget spent on targeted advertising according to marketers worldwide as of March 2017, by region

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Source

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Release date

April 2017

Region

Worldwide

Survey time period

March 2017

Number of respondents

97 respondents

Special properties

among marketing professionals from advertisers in every large industry category

Supplementary notes

Question: Looking at your TV advertising budget today in your largest territories, approximately what proportion is spent on targeted TV advertising?

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Statistics on "TV advertising worldwide"

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