This statistic shows the proportion of the TV advertising budget spent on targeted advertising according to marketers worldwide as of March 2017, broken down by region. The findings show that responding marketing professionals in the United States used 54 percent of their TV advertising budget for targeted advertising.
Proportion of TV advertising budget spent on targeted advertising according to marketers worldwide as of March 2017, by region
Characteristic
Share of budget
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Credit Suisse. (April 25, 2017). Proportion of TV advertising budget spent on targeted advertising according to marketers worldwide as of March 2017, by region [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/821424/worldwide-targeted-tv-advertising-budget/
Credit Suisse. "Proportion of TV advertising budget spent on targeted advertising according to marketers worldwide as of March 2017, by region." Chart. April 25, 2017. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/821424/worldwide-targeted-tv-advertising-budget/
Credit Suisse. (2017). Proportion of TV advertising budget spent on targeted advertising according to marketers worldwide as of March 2017, by region. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/821424/worldwide-targeted-tv-advertising-budget/
Credit Suisse. "Proportion of Tv Advertising Budget Spent on Targeted Advertising According to Marketers Worldwide as of March 2017, by Region." Statista, Statista Inc., 25 Apr 2017, https://www.statista.com/statistics/821424/worldwide-targeted-tv-advertising-budget/
Credit Suisse, Proportion of TV advertising budget spent on targeted advertising according to marketers worldwide as of March 2017, by region Statista, https://www.statista.com/statistics/821424/worldwide-targeted-tv-advertising-budget/ (last visited July 27, 2024)
Proportion of TV advertising budget spent on targeted advertising according to marketers worldwide as of March 2017, by region [Graph], Credit Suisse, April 25, 2017. [Online]. Available: https://www.statista.com/statistics/821424/worldwide-targeted-tv-advertising-budget/