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Advertising expenditure distribution in Japan 2019, by industry

Published by Statista Research Department, Sep 30, 2020
This statistic depicts the distribution of advertising expenses through traditional media in Japan in 2019, broken down by industry. During the measured period, the information and communications industry accounted for the largest share of advertising expenditures in Japan with around 10.7 percent, followed by the foodstuffs industry with 10.3 percent.

Share of advertising expenses through traditional media in Japan in 2019, by industry

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Release date

March 2020

Region

Japan

Survey time period

2019

Special properties

expenses through newspapers, magazines, TV, and radio; excluding satellite media

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