Japanese advertising expenditure distribution 2017, by industry

This statistic depicts the distribution of advertising expenses through traditional media in Japan in 2017, broken down by industry. During the measured period, the information and communication industry accounted for the largest share of advertising expenditures in Japan with around 10.9 percent, followed by the food industry with 10.4 percent.

Share of advertising expenses through traditional media in Japan in 2017, by industry*

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Source

Release date

February 2018

Region

Japan

Survey time period

2017

Special properties

four types of mass media (terrestrial TV, radio, newspaper, magazines)

Supplementary notes

*Excluding satellite media.

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Statistics on "Advertising in the United Kingdom (UK)"

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