The information and communications industry accounted for 11.1 percent of the advertising expenditure on traditional media in Japan in 2023. Foodstuffs followed with a share of 9.6 percent. During that year, the total advertising expenditure through traditional media amounted to about 2.19 trillion Japanese yen.
Share of advertising expenditure on traditional media in Japan in 2023, by industry
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Dentsu. (February 27, 2024). Share of advertising expenditure on traditional media in Japan in 2023, by industry [Graph]. In Statista. Retrieved October 04, 2024, from https://www.statista.com/statistics/825890/japan-advertising-expenses-distribution-by-industry-mass-media/
Dentsu. "Share of advertising expenditure on traditional media in Japan in 2023, by industry." Chart. February 27, 2024. Statista. Accessed October 04, 2024. https://www.statista.com/statistics/825890/japan-advertising-expenses-distribution-by-industry-mass-media/
Dentsu. (2024). Share of advertising expenditure on traditional media in Japan in 2023, by industry. Statista. Statista Inc.. Accessed: October 04, 2024. https://www.statista.com/statistics/825890/japan-advertising-expenses-distribution-by-industry-mass-media/
Dentsu. "Share of Advertising Expenditure on Traditional Media in Japan in 2023, by Industry." Statista, Statista Inc., 27 Feb 2024, https://www.statista.com/statistics/825890/japan-advertising-expenses-distribution-by-industry-mass-media/
Dentsu, Share of advertising expenditure on traditional media in Japan in 2023, by industry Statista, https://www.statista.com/statistics/825890/japan-advertising-expenses-distribution-by-industry-mass-media/ (last visited October 04, 2024)
Share of advertising expenditure on traditional media in Japan in 2023, by industry [Graph], Dentsu, February 27, 2024. [Online]. Available: https://www.statista.com/statistics/825890/japan-advertising-expenses-distribution-by-industry-mass-media/
