The information and communications industry accounted for 11.8 percent of the advertising expenditure through traditional media in Japan in 2020. Foodstuffs followed with a share of 10.5 percent. During that year, the total advertising expenditure through traditional media amounted to about 2.14 trillion Japanese yen.
Share of advertising expenditure through traditional media in Japan in 2020, by industry
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Dentsu. (February 25, 2021). Share of advertising expenditure through traditional media in Japan in 2020, by industry [Graph]. In Statista. Retrieved May 29, 2022, from https://www.statista.com/statistics/825890/japan-advertising-expenses-distribution-by-industry-mass-media/
Dentsu. "Share of advertising expenditure through traditional media in Japan in 2020, by industry." Chart. February 25, 2021. Statista. Accessed May 29, 2022. https://www.statista.com/statistics/825890/japan-advertising-expenses-distribution-by-industry-mass-media/
Dentsu. (2021). Share of advertising expenditure through traditional media in Japan in 2020, by industry. Statista. Statista Inc.. Accessed: May 29, 2022. https://www.statista.com/statistics/825890/japan-advertising-expenses-distribution-by-industry-mass-media/
Dentsu. "Share of Advertising Expenditure through Traditional Media in Japan in 2020, by Industry." Statista, Statista Inc., 25 Feb 2021, https://www.statista.com/statistics/825890/japan-advertising-expenses-distribution-by-industry-mass-media/
Dentsu, Share of advertising expenditure through traditional media in Japan in 2020, by industry Statista, https://www.statista.com/statistics/825890/japan-advertising-expenses-distribution-by-industry-mass-media/ (last visited May 29, 2022)