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Distribution of ad expenses through traditional media Japan 2020, by industry

Published by Statista Research Department, Jun 7, 2021
The information and communications industry accounted for 11.8 percent of the advertising expenditure through traditional media in Japan in 2020. Foodstuffs followed with a share of 10.5 percent. During that year, the total advertising expenditure through traditional media amounted to about 2.14 trillion Japanese yen.

Share of advertising expenditure through traditional media in Japan in 2020, by industry

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Release date

February 2021

Region

Japan

Survey time period

2020

Special properties

expenses through newspapers, magazines, TV, and radio; excluding satellite media related spending

Supplementary notes

1 Japanese yen equals 0.0091 U.S. dollars or 0.0075 euros as of June 2021.

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