WhatsApp penetration rate in the Netherlands 2016-2018, by age group

Share of respondents using WhatsApp in the Netherlands from 2016 to 2018, by age group

by Raynor de Best, last edited Jun 17, 2019
WhatsApp penetration rate in the Netherlands 2016-2018, by age group What age group uses WhatsApp the most in the Netherlands? In 2018, 97 percent of 15-19 year old Dutch teenagers used the IM app, whereas the penetration rate was lower for 40-to 64-year-olds, reaching 84 percent in this age group. WhatsApp had roughly 12 million users in the Netherlands in 2019.
WhatsApp among the top visited online brands

According to a ranking based on the monthly reach of online brands in the Netherlands, WhatsApp was the seventh most-visited brand of the country in 2018. Early 2019, the app had an online reach (the percentage of visitors that visited specific content at least once a month) of approximately 63 percent on smartphones.

The most popular social media platform among Millennials

In 2018, 90 percent of the Millennial respondents in the Netherlands (the age group from 22 to 36 years) said they used WhatsApp. This was higher than, for example, Facebook. The social network from Silicon Valley was used by roughly 79 percent of Millennials that year.
Show more

Share of respondents using WhatsApp in the Netherlands from 2016 to 2018, by age group

Loading statistic...
201620172018
15-19 years96%96%97%
20-39 years90%93%93%
40-64 years78%85%86%
65-79 years53%61%67%
80 years and older17%36%38%
201620172018
15-19 years96%96%97%
20-39 years90%93%93%
40-64 years78%85%86%
65-79 years53%61%67%
80 years and older17%36%38%
Download Settings Share
Download started
Please be patient - this may take a moment
by Raynor de Best, last edited Jun 17, 2019
What age group uses WhatsApp the most in the Netherlands? In 2018, 97 percent of 15-19 year old Dutch teenagers used the IM app, whereas the penetration rate was lower for 40-to 64-year-olds, reaching 84 percent in this age group. WhatsApp had roughly 12 million users in the Netherlands in 2019.
WhatsApp among the top visited online brands

According to a ranking based on the monthly reach of online brands in the Netherlands, WhatsApp was the seventh most-visited brand of the country in 2018. Early 2019, the app had an online reach (the percentage of visitors that visited specific content at least once a month) of approximately 63 percent on smartphones.

The most popular social media platform among Millennials

In 2018, 90 percent of the Millennial respondents in the Netherlands (the age group from 22 to 36 years) said they used WhatsApp. This was higher than, for example, Facebook. The social network from Silicon Valley was used by roughly 79 percent of Millennials that year.
Show more
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Related Studies: Available to Download in PDF or PPTX Format
Social media usage in the Netherlands
Social media usage in the Netherlands

All Information
in one Presentation

Social media usage in the Netherlands

Everything On "Social media usage in the Netherlands" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.
Marlene Greenfield

Marlene Greenfield
Vice President, Hearst Magazines

Statistics on "Social media usage in the Netherlands"
  • Leading apps
  • User demographics
  • User behavior
  • Facebook
  • Youtube
  • Instagram
  • Other social media
The most important statistics
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.