WhatsApp penetration rate in the Netherlands 2016-2018, by age group

What age group uses WhatsApp the most in the Netherlands? In 2018, 97 percent of 15-19 year old Dutch teenagers used the IM app, whereas the penetration rate was lower for 40-to 64-year-olds, reaching 84 percent in this age group. WhatsApp had roughly 12 million users in the Netherlands in 2019.

WhatsApp among the top visited online brands

According to a ranking based on the monthly reach of online brands in the Netherlands, WhatsApp was the seventh most-visited brand of the country in 2018. Early 2019, the app had an online reach (the percentage of visitors that visited specific content at least once a month) of approximately 63 percent on smartphones.

The most popular social media platform among Millennials

In 2018, 90 percent of the Millennial respondents in the Netherlands (the age group from 22 to 36 years) said they used WhatsApp. This was higher than, for example, Facebook. The social network from Silicon Valley was used by roughly 79 percent of Millennials that year.

Share of respondents using WhatsApp in the Netherlands from 2016 to 2018, by age group

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Release date

January 2018



Survey time period

2016 to 2018

Number of respondents

N 2016=10,484; N 2017=8,194; N 2018=6,783

Age group

15 years and older

Special properties

sample is representative reflection of Dutch population of 15 years and older

Method of interview

Online survey

Supplementary notes

The figures have been taken from several publications.

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