During a survey of global marketers concluded in early 2019, 36 percent of industry professionals said they mostly cooperated with micro influencers - those with up to 30 thousand followers. The average they were willing to spend on campaigns partnering with micro influencers at that time reached 30.13 thousand U.S dollars.
Average spending on influencer marketing campaigns according to industry professionals worldwide as of January 2019, by tier
(in U.S. dollars)
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Rakuten (Marketing). (March 13, 2019). Average spending on influencer marketing campaigns according to industry professionals worldwide as of January 2019, by tier (in U.S. dollars) [Graph]. In Statista. Retrieved July 14, 2020, from https://www.statista.com/statistics/1092636/influencer-campaign-spending-tier-world/
Rakuten (Marketing). "Average spending on influencer marketing campaigns according to industry professionals worldwide as of January 2019, by tier (in U.S. dollars)." Chart. March 13, 2019. Statista. Accessed July 14, 2020. https://www.statista.com/statistics/1092636/influencer-campaign-spending-tier-world/
Rakuten (Marketing). (2019). Average spending on influencer marketing campaigns according to industry professionals worldwide as of January 2019, by tier (in U.S. dollars). Statista. Statista Inc.. Accessed: July 14, 2020. https://www.statista.com/statistics/1092636/influencer-campaign-spending-tier-world/
Rakuten (Marketing). "Average Spending on Influencer Marketing Campaigns According to Industry Professionals Worldwide as of January 2019, by Tier (in U.S. Dollars)." Statista, Statista Inc., 13 Mar 2019, https://www.statista.com/statistics/1092636/influencer-campaign-spending-tier-world/
Rakuten (Marketing), Average spending on influencer marketing campaigns according to industry professionals worldwide as of January 2019, by tier (in U.S. dollars) Statista, https://www.statista.com/statistics/1092636/influencer-campaign-spending-tier-world/ (last visited July 14, 2020)
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