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Share of global marketers using influencers in 2019, by tier

Published by Valentina Dencheva, Jan 6, 2023
During a survey of global marketers concluded in early 2019, 36 percent of industry professionals said they mostly cooperated with micro influencers in their campaigns. On the other hand, 30 percent of marketers indicated partnerships with celebrities and high-tiered influencers.

Share of global marketers using influencers as of January 2019, by tier

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Release date

March 2019

Region

Worldwide

Survey time period

December 2018 to January 2019

Number of respondents

719 respondents

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Statistics on " TikTok marketing "

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Statistics on TikTok marketing

Market overview

8

TikTok's usage for marketing purposes

8

Creators/influencers

7

Metrics

5

Competitors

8

Audience and user behavior

7

Further related statistics

14

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Topics

Social media advertising and marketing in FranceSocial media advertising and marketing worldwideCompanies and social media in ItalyInfluencer marketing in France
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