During a survey of global marketers concluded in early 2019, 36 percent of industry professionals said they mostly cooperated with micro influencers in their campaigns. On the other hand, 30 percent of marketers indicated partnerships with celebrities and high-tiered influencers.
Share of global marketers using influencers as of January 2019, by tier
Characteristic
Share of respondents
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten (Marketing). (March 13, 2019). Share of global marketers using influencers as of January 2019, by tier [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1092616/marketers-using-influencers-by-tier-worldwide/
Rakuten (Marketing). "Share of global marketers using influencers as of January 2019, by tier." Chart. March 13, 2019. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1092616/marketers-using-influencers-by-tier-worldwide/
Rakuten (Marketing). (2019). Share of global marketers using influencers as of January 2019, by tier. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1092616/marketers-using-influencers-by-tier-worldwide/
Rakuten (Marketing). "Share of Global Marketers Using Influencers as of January 2019, by Tier." Statista, Statista Inc., 13 Mar 2019, https://www.statista.com/statistics/1092616/marketers-using-influencers-by-tier-worldwide/
Rakuten (Marketing), Share of global marketers using influencers as of January 2019, by tier Statista, https://www.statista.com/statistics/1092616/marketers-using-influencers-by-tier-worldwide/ (last visited July 27, 2024)
Share of global marketers using influencers as of January 2019, by tier [Graph], Rakuten (Marketing), March 13, 2019. [Online]. Available: https://www.statista.com/statistics/1092616/marketers-using-influencers-by-tier-worldwide/