U.S. digital coupon usage penetration for selected product categories 2016

Published by
Alexander Kunst,
Sep 3, 2019
This statistic presents the share of digital coupon users in the United States who utilize online coupons for selected product categories as of August 2016. During the survey period, it was found that 62 percent of respondents used coupons for online restaurants and food delivery services at least occasionally or frequently.

Share of digital coupon users in the United States who utilize online coupons for selected product categories as of August 2016

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Release date

January 2017

Region

United States

Survey time period

August 8 to 20, 2016

Number of respondents

total survey n=1,000

Age group

18 years and older

Special properties

n=777 coupon users who redeem coupons online

Method of interview

Online survey

Supplementary notes

Original question: "How often do you use coupons online for the following products? - Frequently or occasionally"

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Statistics on " Digital coupons and deals in the United States "

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Statistics on Digital coupons and deals in the United States

Overview

4

Categories

5

Use and discovery

8

Consumer preference

7

Mobile usage

6

Spotlight: Groupon

4

Further related statistics

16

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Topics

Digital coupons and deals in the United StatesGrouponMobile payments in the United StatesMobile commerce in the United StatesMobile advertising and marketing in the U.S.
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