Leading Japanese YouTube channels 2019, by views

The YouTube channel of the Japanese entertainment company Avex Group Holdings Inc. counted over seven billion total video views on their videos, making them the most popular YouTubers in Japan as of August 2019. Hajime Syacho, who's videos were viewed approximately 6.4 billion times in total, had the second largest audience.

YouTube in Japan

The Japanese-language version of YouTube was released in 2007. The website has since become the most popular online video platform in the country, reaching over 62 million monthly active users as of October 2018. Its competitors in Japan include domestic websites such as Nico Nico Douga, known for its bullet chatting feature, and AbemaTV, an online television network. While Japan has a relatively low social network penetration rate when compared to some of its neighboring countries, reaching only about 61 percent as of January 2019, a survey conducted in 2018 found that YouTube had a penetration rate of over 90 percent among people in their teens and 20s.

“VTubers” as a recent YouTube trend

One recent trend in Japan are so-called “VTubers”, which are virtual YouTubers created by motion capture technology. One of the most popular virtual YouTubers is Kizuna Ai, who debuted in 2016 and who is also credited with coining the term “VTuber”. In 2018, she was appointed as the first ambassador for the Japan National Tourism Organization (JNTO) campaign "Come to JAPAN" in order to increase American tourism to Japan.

Most popular YouTube channels in Japan as of August 2019, ranked by total views

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Source

Release date

August 2019

Region

Japan

Survey time period

2019

Special properties

total uploaded video views

Supplementary notes

Values have been rounded.
The source does not provide an exact publication data. Date given here is day of data access.

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Statistics on "Internet usage in Japan"

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