How market research is used by organizations worldwide 2017

Which of the following describe how market research is used in your organization?

by Statista Research Department, last edited Feb 5, 2019
How market research is used by organizations worldwide 2017 This statistic displays how organizations worldwide use market research in the third and fourth quarter of 2017. During the survey, 65 percent of respondents stated that their organization uses market research to answer important questions that cannot be answered with other data sources.
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Which of the following describe how market research is used in your organization?

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Share of respondents
Research is just one of many types of data that is an input into decision-making74%
To answer important questions that cannot be answered with other data sources65%
Our main way of understanding customers’ experiences57%
Used as an input into all important customer-facing decisions47%
It provides the stories, which we use to understand how all the different data sources fit together42%
Other5%
Share of respondents
Research is just one of many types of data that is an input into decision-making74%
To answer important questions that cannot be answered with other data sources65%
Our main way of understanding customers’ experiences57%
Used as an input into all important customer-facing decisions47%
It provides the stories, which we use to understand how all the different data sources fit together42%
Other5%
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by Statista Research Department, last edited Feb 5, 2019
This statistic displays how organizations worldwide use market research in the third and fourth quarter of 2017. During the survey, 65 percent of respondents stated that their organization uses market research to answer important questions that cannot be answered with other data sources.
Show more
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